During PMA HP unveiled plans to revamp its digital camera line-up as part of an aggressive strategy to become a leading vendor. The new camera line will include the introduction of eight cameras with revolutionary consumer industrial design and exclusive HP technology to improve image processing and ease of use for mainstream consumers. Industry-first improvements include HP In-Camera Red-Eye Removal, which instantly removes red-eye from photos right on the camera without using a PC. The first of the new series is the HP Photosmart R707 camera. Its design is very modern, stylish and somehow familiar, but to this moment I can't recall any similarity to it. Anyway, the new Photosmart R707 is a first, and catches the eye so to speak.
It features HP Real life technologies that include:
The HP Photosmart R707 is the first model to feature HP Real Life technologies with HP Instant Share, a technology that makes sharing, printing and saving digital photos easy. In addition, the HP Photosmart R707 digital camera offers 5.1-megapixel resolution, 24x total zoom, 32 Megabytes of internal storage and PictBridge, all of which help consumers achieve professional-quality photos.
The HP Photosmart R-series camera dock will allow users, in one, quick step, to easily share, print, e-mail and store photos and video clips. At the same time, the dock recharges the in-camera battery, in addition to an included spare battery via the dual charging bay. The HP Photosmart R-series camera dock also allows users to view digital photos on a TV with a wireless remote.
The HP Photosmart R707 digital camera and HP Photosmart R-series camera dock are expected to begin shipping in May 2004.
HP Adaptive Lighting technology, which automatically adjusts high-contrast photos to bring faces out of shadows and details out of backgrounds.
HP Image Advice, which analyzes photos and then provides tips to users on how to adjust settings to improve future shots, thus helping the photographer learn to take better photos.
HP In-Camera Red-Eye Removal, which instantly removes red-eye from photos right on the camera without using a PC, an industry first.
HP In-Camera Panorama Preview, which allows consumers to take up to five pictures that are then combined into a panorama picture composition and reviewed in-camera.
A new image engine, developed through collaboration between HP and Texas Instruments, which provides outstanding image quality and feature flexibility. This image engine, based on Texas Instruments' digital media processing technology and found exclusively in HP cameras, is the power behind HP Real Life technologies, translating what the photographer's eye sees into the image captured.