Sigma Photokina 20004 - Live the booth
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Sigma - Booth at Photokina 2004
Sigma was located near Nikon with the stand in the well-known Sigma colours, red and black. The enormous range of lenses Sigma showed gave the visitor the impression that this is the number one lens manufacturer, without a doubt. Well, at least Sigma showed everything they were capable of. During this Photokina Sigma did not introduce any new digital cameras or had something to share with the consumer about any plans of introducing one in the future. The Sigma SD10 is still being demonstrated by a photographer, but the excitement of the Foveon concept is not there anymore. What seemed to be one of the most promising features of digital imaging is now just a feature of history. Sigma is successful in lenses and that is something they can be proud of. Just before the Photokina started Sigma introduced 5 new lenses and a new ring flash. Among the new lenses is also a new lens dedicated to the FourThirds system. Something Olympus will be glad of! This new system is very interesting, but needs more support from other manufacturers like Sigma. The number of visitors Sigma received satisfied Sigma for sure.
Sigma booth where all kinds of lenses were displayed The complete line-up of lenses demonstrated
Sigma booth where all kinds of lenses were displayed The complete line-up of lenses demonstrated
The Sigma SD10 DSLR used for demonstration A small original studio location
The Sigma SD10 DSLR used for demonstration A small original studio location
Visitors were able to be captured by a Sigma SD10 DSLR The Sigma photographer caught in action
Visitors were able to be captured by a Sigma SD10 DSLR The Sigma photographer caught in action
Lenses everywhere, were are the cameras? Sigma co-worker keeping an eye on the goods
Lenses everywhere, were are the cameras? Sigma co-worker keeping an eye on the goods
Photokina 2004
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