LetsGoDigital - Photokina 2002 Live Showfloor Coverage
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Sony introduces their new 2 Megapixel DSC-U20 at the Photokina 2002
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Sony is blending expertise in miniaturization, digital imaging and sophisticated design with a new class of ultra-small digital cameras, beginning with the introduction of the Cyber-shot U® DSC-U20. Quick-on-the-draw, the tiny camera is instantly ready to snap digital still images and record MPEG movie clips.
With the Cyber-shot U cameras, Sony has engineered sub-miniature models without sacrificing image quality or functionality. Their lightweight and fashionable body designs turn these cameras into attention-grabbing, wearable accessories that are light enough to hook to a belt loop, drape around the neck or carry in a pocket. Smaller than many cell phones, the DSC-U20 weighs a scant 4.3 ounces (with battery and media) and offers a host of built-in photographic features.
Sony CyberShot DSC-U20
With a simple-to-use interface, the cameras' behind-the-scenes photographic features allow the user to concentrate on capturing the moment without being distracted by camera settings. For more accurate exposure, the camera incorporates a built-in ad-vanced pre-flash metering system. At the time of exposure, the flash automatically fires twice: once to illuminate the subject and calculate correct exposure, then a second time to record the image with the best exposure possible. In addition, the cameras' automatic centre-weighted focusing system helps ensure accurate capture of any subject.
Designed for impulsive picture taking, the Cyber-shot U digital camera reduces the time of having to remove and ready a larger camera from its case, as well as the need to set manual controls. The camera offers simple, single-handed operation; slide the door open for immediate power and start shooting. Quick power activation and minimal processing time required between shots make this one of the fastest shooting digital cameras - capable of capturing on-the-fly shots where other models are still preparing to do so. Both a camera and an expression of individuality, Cyber-shot U digital cameras have excellent fashion sense as well. Elegant design and a wide range of multi-coloured and patterned accessory cases (sold separately) personalize the picture-taking experience even more. Sporty blue mesh, camouflage and faux-fur camera cases married with the silver exterior of the camera itself make it a chic accessory and eye-catching conversation piece. Alternate DSC-U20 camera-body color choices of black and metallic blue will be available early next year.
The Sony Cyber-shot U cameras simplify the digital imaging experience by recording digital photos onto reusable Memory Stick media cards that are about the size of a stick of chewing gum. Data stored on MemoryStick media can be shared with hundreds of compatible high-tech products made by various manufacturers. Using the Memory Stick media, photos can be transferred to other compatible digital devices like TVs, handhelds and printers. In addition, for one-step USB photo transfer from the camera to a PC, the cameras come bundled with Sony's new Image Transfer software - a completely automated, plug & play program that offers downloading and storing of all digital photos.
The new Sony DSC-U20 model is supplied with two AAA NiMH rechargeable batteries, 8 MB Memory Stick media, a battery charger, USB connection cable and a neck strap. The camera has a 2 Megapixel effective CCD image sensor and is capable of capturing a photo with a maximum image size of 1600 x 1200. On the back of the camera is a 1" LCD display and can be easy used even in bright sunlight. The movie mode makes it possible to record video without audio for a maximum of 15 seconds. A special VGA (640x480 resolution) burst mode allows the user to capture a subject in motion by shooting up to five consecutive frames (three shots per second), while pressing the shutter button. To optimise exposure, color and white balance in a variety of shooting situations, users can choose from a number of scene modes, including Soft Snap mode for warmer skin tones, Illumination Snap mode for shooting in low light and Vivid Nature mode for vibrant landscapes. The Cyber-shot DSC-U20 camera will be available in October for about $270