LetsGoDigital - Photokina 2002 Live Showfloor Coverage
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Sigma shows their pre-production Sigma SD9 and new lenses
We have visited the Sigma booth at the Photokina show floor where we had an appointment with Mr. Kazuto Yamaki, Director Corporate Planning Division of Sigma Japan. Mr. Kazuto Yamaki showed us their Sigma SD9 product, a product that has to fulfil a lot of high expectations. These high expectations are due to the hyped, but well-based, introduction during the last PMA. Sigma has no big name in camera land, so they have to introduce a digital model that has to meet with some marketing points; A. it has to be unique, B. it has to get a good market price and C. it has to be available...
The point we mention about being unique seems to be a point that Sigma passed successfully. The Foveon X3 sensor Sigma is using for their SD9 camera is the world's first image sensor that features three layers of photodetectors. Each of those layers records red, green or blue forming the first and only full-color capture system. The technical story of Foveon and Sigma is well based and make a point to a lot of (future) digital users, but when it was introduced during the PMA the topic was more exciting then it is now. We met a lot of people during these last days, we hear a lot of people discussing or sharing their sometimes-exciting news, but it was all Kodak and its 14 Megapixels that was the hot topic of this show. Don't get me wrong, of course the Kodak is not the same camera and will be way to expensive for most of the photographic enthusiast, but this breaking technology is still not available and the rest of the industry has not stopped introducing their latest high-resolution cameras and new features.
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The list price has been announced just before the Photokina started. A price list of $ 1800,- seems to be reasonable and competitive for this moment, but on the other hand an analogue other-brand user will not easily hop over on Sigma and say goodbye to their lens(es). Nikon and Canon will definitely have the profit of having in years of digital SLR experience for years so we will wait and see is Sigma can create their own digital SLR share in this highly competitive market. The point of availability is another thing that for us European citizens will maybe a little bit disappointed. The USA and Japanese market will get their cameras for sale on October 25th where we have to wait till the end of this year. Two months later the PMA 2003 will kick off, so timing is in my opinion something that could cause some concerns. For now we are very eager to read the first review of the Sigma SD9, the first impressions of an almost ready to launch SD9 camera are very positive. Phil Askey (DPReview) and Dave/Michael (Imaging-Resource) have managed to publish their first samples that are impressive enough to keep up the high expectations that are still there for this first Sigma SD9 digital SLR camera.
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Some other products Mr. Kazuto Yamaki was demonstrating us were some lenses. The Sigma APO 80-400mm f4.5-5.6 ES OS is one of those new zoom lenses that a built-in optical stabilizer detecting the shake of a hand by utilizing two sensors. It is equipped with two optical stabilizer modes to compensate image blurring. The first mode determines the camera shake in vertical and horizontal panning and compensated blurring. This mode is effective when shooting static images. The second mode detects the vertical camera shake and overcomes blurring. It is especially effective on moving subjects such as motor sports, etc. Two Special Low Dispersion (SLD) glass elements in the front lens group and one in the rear group offer effective control of color aberration. The lens features full-time manual focusing and a removable tripod collar. This new lens weighs 1650g and has a filter size of 77mm.
All content and pictures on this site are copyrighted material and owned by their respective creators or owners. Publication, copying, broadcasting or retransmission of the content or pictures in whole or partially without the written permission of the copyright holder is prohibited. All content and pictures on this site are copyrighted material and owned by their respective creators or owners. Publication, copying, broadcasting or retransmission of the content or pictures in whole or partially without the written permission of the copyright holder is prohibited. All content and pictures on this site are copyrighted material and owned by their respective creators or owners. Publication, copying, broadcasting or retransmission of the content or pictures in whole or partially without the written permission of the copyright holder is prohibited.
The new APO 300-800mm f5.6 EX IF HSM is an ultra-telephoto zoom lens featuring a long zoom and a constant brightness throughout the whole zoom range. When this lens is used in combination with a digital SLR camera that still has to manage with their focal length multiplier the range of zoom will be an amazing 450-1200mm (approx.). The new Sigma 300-800mm lens will be produced to function with a Sigma, Canon of Nikon AF mount. Another new product is the Sigma APO 120-300mm f2.8 EX IF HSM lens with a large aperture that is constant throughout the zoom range. Since focusing and zooming will not change its overall length, its stays comfortable and easy-to-handle enough. As the front of the lens does not rotate, all kinds of filters can easily be used. The lens weighs 2600g, is produced with a Sigma, Canon or Nikon mount and has a filter size of 105mm.