LetsGoDigital - Photokina 2002 Live Showfloor Coverage
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Olympus introduces its 5 Megapixel C-5050Zoom
With the Camedia C-5050ZOOM, Olympus has realised its vision of incorporating the technological, digital and photographic excellence of the TIPA award winning Camedia E-20P in a compact body, thus introducing a new professional standard within the compact digital camera class. As well as an exceptionally bright (f1.8 / f2.6), high-quality 3x zoom lens system and five Megapixel resolution, the C-5050ZOOM includes a full complement of other high-end features. True to its professional heritage, complete manual control over aperture, shutter speed and focus is available to ensure that virtually no bounds in terms of flexibility are encountered. Sophisticated exposure options plus the integrated high-power flash and hot shoe connector team with a histogram function to make certain photos are perfectly exposed. Thanks to the camera's tilting LCD monitor, users can capture shots at awkward angles. In addition, this high-performance model's diverse automatic functions make the astonishingly affordable C-5050ZOOM also convenient for spontaneous shooting. The camera's superbly detailed image results will convince even the most critical photographers. A 1/1.8 inch CCD with RGB filter delivers a resolution of five million pixels, to give photos a striking level of definition and clarity.
All content and pictures on this site are copyrighted material and owned by their respective creators or owners. Publication, copying, broadcasting or retransmission of the content or pictures in whole or partially without the written permission of the copyright holder is prohibited.
Of course, it is not only the number of pixels that determines the quality of a digital image. To produce first-class compositions, it is imperative for light to be transmitted with high precision through the lens system to the CCD. The 3x optical zoom system of the C-5050ZOOM is second to none. With a focal range equivalent to 35 mm - 105 mm on a conventional 35 mm camera, it utilises ten all-glass lenses arranged in seven groups, including two aspherical elements. Amazing brightness values of f1.8 / f2.6 bestow this model with incredible versatility across its entire zooming range. A seamless 3.4x digital zoom further adds to its flexibility.
Olympus Camedia C-5050 Zoom
For the majority of lighting conditions and compositions, a digital ESP (Electro Selective Pattern) light metering system ensures optimal readings are made for perfectly exposed shots. However, photographers may also utilise the spot and multi-spot metering functions to directly determine where and how exposure measurements are taken. This is especially useful for situations of difficult light and for tricky subjects. The brightness distribution of shots can be checked by employing the histogram function, which can be used whilst shooting. In addition to its powerful built-in flash with numerous modes including first and second curtain synchronisation, the C-5050ZOOM incorporates a hot shoe for connecting an external flash unit (such as the Olympus Camedia FL-40). The camera can work with slave strobe lights, which is especially useful for studio photography. Certain to be appreciated by serious users who enjoy experimentation or those with special needs such as sports or portrait photographers, aperture settings and shutter speed can be manually adjusted. Naturally, the C-5050ZOOM also features aperture and shutter priority modes.
While sharpness control can of course be left to the camera's automatic TTL iESP (intelligent Electro Selective Pattern) contrast detection autofocus system, users can also choose to make focus adjustments manually. In Super Macro mode, the minimum focusing distance reduces to merely 3 cm, for razor-sharp ultra close-ups, making it ideal for archiving work in museums or nature photography. White balance is able to be fine-tuned via nine pre-set options including four fluorescent settings, and may also be regulated manually or automatically with the TTL iESP II system. Five pre-set scene program modes, such as sport, landscape and portrait, provide users with settings that reflect the typically optimal photographic parameters for a range of common situations.
But despite the many automatic and semi-automatic options offered to users, Olympus recognises that professional and ambitious photographers will have their own specific preferences. That's why the C-5050ZOOM incorporates eight "my mode" folders. These let individually defined photographic settings to be saved for subsequent use. In addition to an optical real-image viewfinder featuring dioptric adjustment, this model is equipped with a tilting LCD monitor located on the rear of the camera. Particularly those users inclined to experiment will find it helpful for shooting from difficult and unusual angles.
The C-5050 includes a special noise reduction feature to specifically enhance nighttime shots and images taken in low light. Noisy or abnormal pixels are detected by the camera by comparing them to their "neighbours". If an unusual pixel is identified - i.e. one without any correlation to its neighbouring counterpart - its value is averaged to those surrounding it, resulting in a cleaner image. As well as TIFF and JPEG, photos can be stored in the RAW file format. Image data in this format is saved directly as recorded by the CCD, i.e. before the camera has carried out any processing at all. It therefore is not only especially useful for photographers requiring "pure, untouched" image data for subsequent processing on a computer, it is also of special interest in scientific applications where the raw, unrefined details are sought rather than photos with enhanced attributes. Incorporating a very powerful new image processing engine, two impressive continuous shooting speeds are attainable: either 11 images at 1.7 frames per second, or 4 shots at a fast 3.3 frames per second. Motion picture recording is also possible. Through utilisation of innovative broad motion streaming technology, the C-5050 can actually save data to the removable storage media while shooting is still taking place - thereby freeing up the internal memory to allow shorter shot-to-shot periods. Sound may be added to both movies and still photos.
For fun or to give compositions a special effect, this model incorporates a "2 in 1" function, enabling two photo halves to be combined. Panorama shots may be taken as well to capture breathtaking land- or cityscapes in magnificent splendour. Black & white, sepia and blackboard / whiteboard picture effects are also available. In accordance with the ergonomic design and intuitively located controls featured on the E-20P, the C-5050ZOOM was further enhanced along the same principle. Its die-cast magnesium body ensures outstanding robustness with minimal weight. A multilingual menu in five languages will also add to user friendliness. Supporting the EXIF 2.2 standard, the C-5050ZOOM enables compatible printers to produce optimised image printouts using data saved by the camera, such as white balance, colour saturation and contrast.
The C-5050 is compatible with the new digital image storage standard xD-Picture Card. This ultra-compact and innovative memory card features very fast data transfer rates and currently offers media to 128 MB. In addition, the camera accepts SmartMedia, Compact Flash and Microdrive (1GB). This model ships with a 32 MB xD-Picture Card as well as the CAMEDIA Master multimedia software. A comprehensive range of accessories is available, including an external flash unit and lens converters. More will be available in 2003 to satisfy the requirements of professional and ambitious photographers looking for a truly professional camera in a compact design. The planned market introduction of the Camedia C-5050Zoom is November 2002.