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Canon steals the show with the EOS 300D SLR
The smashing hit of the show of the latest camera introductions is undoubtedly Canon with her EOS 300D camera. The spectacular price break-through of € 1100 could be a true shock for camera land. Canon is not present in one of the IFA halls, but decided to put up a large tent in the colours of Canon in the neighbourhood of the Potzdammerplatz in Berlin. This location is not very close to the IFA but because of the always busy centre (Sony Plaza is located here as well) Canon is well visited.
During our visit the Canon EOS 300D is used to photograph a male model. The images are edited after the session and printed in black and white on a large size printer. The studio setting is put up in a simple way to show the visitors that it is possible to obtain a good result with low (financial) means. The Canon EOS 300D will be directly available in the next few months and is expected to hit the target. The price is lower than the price of the latest introduced 5 Megapixels cameras, at which the Canon EOS 300D has the advantage of being a system camera and enjoying a resolution of 6.3 Megapixels.
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Canon expects a growth from 400 to 500% from 2002 to 2003, in sales of the segment digital SLR. The new EOS 300D will be an important and strategically product to influence this expected growth. Like Canon said before: the EOS 300D is a very important introduction and has to be the big turn just like the, at the time introduced AE1 camera (1976). Canon strongly believes that with the introduction of the EOS 300D camera a large group of amateur photographers will now switch to the digital camera.
The APS-C size sensor offers the EOS 300D an enlarging factor of 1. 6x compared to the 35mm film size. To offer the consumer an objective that is comparable to the one from the 28-90mm zoom series, that is rather popular amongst traditional EOS users, a new EF-S 18-55mm - f/3.5-5.6 objective has been designed. According to a news item on the website of Phil Askey, DPReview, there is, beside the standard 18-55mm lens also a USM version available at least in Japan. The spokesman of Canon - Germany isn't aware of that fact and can only tell us that this lens won't be available in Europe because the strategy here is the low price and a USM version would mean a rise of appr. US$100 -150.
All content and pictures on this site are copyrighted material and owned by their respective creators or owners. Publication, copying, broadcasting or retransmission of the content or pictures in whole or partially without the written permission of the copyright holder is prohibited. All content and pictures on this site are copyrighted material and owned by their respective creators or owners. Publication, copying, broadcasting or retransmission of the content or pictures in whole or partially without the written permission of the copyright holder is prohibited. All content and pictures on this site are copyrighted material and owned by their respective creators or owners. Publication, copying, broadcasting or retransmission of the content or pictures in whole or partially without the written permission of the copyright holder is prohibited.
The used 6.3 Megapixels CMOS sensor is almost identical to the popular EOS 10D SLR. It can be a bit painful for the owner of a "fresh" EOS 10D camera that the new EOS 300D has become reality. The EOS 10D was the only possibility so far for the amateur to switch from an analogue to a digital version without having to pay € 3000 or more. Some EOS owners will have to swallow because now, only a few months after introducing the EOS 10D, the EOS 300D is available for half the price. On the other hand, it is not surprising that it happened. It is known that Canon plays an active role in digital photography so the fact that Canon can make the price break-through real could have been expected. Another advantage of introducing the EOS 300D is the possibility to lay hands on an amateur lens, like the 18-55, at a reasonable price.