Sanyo CeBIT 2004

Sanyo at CeBIT 2004

Sanyo's booth strikes with a large surface area and mainly in white coloured furniture and attributes. White dominates which helps the consumer achieving better results when trying out the cameras thanks to the benefiting play of light. Sanyo's theme of this years CeBIT show is: "A passion for technology." The booth is also divided in various sections so there is a well-organized overview: Mobile Imaging, cameras, beamers, LCD displays etc. The day we visited the Sanyo booth we got the impression that the amount of visitors visiting the CeBIT was somewhat disappointing. Not only at the Sanyo booth but in general. An explanation could be that it was the day of the Formula 1 race in Malaysia that kept the whole world busy.

Sanyo treated the public to a dazzling show from girls dressed in grey and red that made the different cameras visible by means of dance and music. Slow, quiet movements for the still images for example taken with the new Xacti VPC J4 EX or faster movements to portray the Xacti C1.

During the show consumers were given the opportunity to try the Xacti J4 camera and to have the photos printed to take away later. The Xacti J4, the extremely fast reacting 4 Megapixel camera is one of the fastest digital cameras in his category. The Xacti C1 released in 2003 in a silver design, could also be admired in the new colours black and red.

A few weeks ago Sanyo announced the fact that they would like to be more significantly present in the world of digital photography. It is not a secret that Sanyo manufactures many digital camera housings or other techniques for third parties. The coming year Sanyo will focus on the new digital cameras by the brand of Sanyo.