Panasonic CeBIT 2004

Panasonic at CeBIT 2004

Panasonic is represented by a large booth. A new concept was introduced this year: Panasonic goes to the consumer and not the other way around! Various "Lumix" girls carrying the latest models attract the attention of the consumers, take pictures that consumers can pick up later and give information at the booth. This way the curiosity of the consumer is awakened and he or she gets a good impression of the versatility of the camera. The new Panasonic stabiliser system gets a lot of attention. The lens optics are bedded in a gel substance which stabilises the movements of the camera which makes it possible for the jitteriest hand to take sharp pictures. Panasonic ladies show us that photos taken on a test device, a moving underground, turn out as sharp as photos taken with a stable hand.

Panasonic exhibited the technology behind the cameras by making the inner techniques visible. Beside that cameras are showed in a dazzling show of rhythmical gym. As an ode to the sponsoring of the Olympic Games, that will be held in Greece.

The D-Snap line Panasonic added to its assortment also got a lot of attention. The visitors of the CeBIT think that the compact design is very interesting and continuously feel and touch the D-Snap models available at the booth. Interesting is the fact that these multi-media models are only one step away from a total multi-media experience, the cell phones. Our visit to the Hall in which Sony Ericsson is offering at a demonstration show that they have a new model cell phone that is the size of a D-Snap digital camera that will be introduced at the end of this year. The cell phone will then be equipped with a 1.3 Megapixel sensor and a digital zoom. At the rear of the cell phone a huge LCD monitor is found. In our opinion it will only be a matter of time before photography and telephony will melt together.