Casio CeBIT 2004

Casio at CeBIT 2004

The Casio booth is well visited. The booth is conveniently arranged and is supplied with many different digital cameras that can be touched, held and tried out by the visitors. Although Epson is not present at the CeBIT show with its own booth (neither is HP) they have supplied several booths with an Epson printer or various printers. The co-workers of Casio demonstrate how to make a beautiful print very easily with an equally beautiful digital camera. The introduction of the USB Direct interface is a convenient solution to print a file from a camera on a printer fast and in a user-friendly way without needing a computer.

The new camera models like the QV-R41 and the EXILIM series EX-Z30 and EX-Z40 attract a lot of attention. The compact sizes of the cameras appeal to many visitors and we can say for a fact that Casio's EXILIM series has been a good move. The new EXILIM EX-P600 is also interesting for many consumers. A disadvantage of these cameras may be that from the outside one can't see the real qualities of a camera anymore.

The compact EXILIM versions show their main weapon straight away: their compact size. An EXILIM EX-P600 needs the high resolution and other arms to come out on top. In between all the compact models the showpiece is lying there somewhat lost. A model like this one has to be shown to the public in a more direct way.

The last few years Casio has worked hard to build up their reputation and was able to increase their market share every year. The current Casio assortment is very interesting with potential selling hits amongst them. It won't surprise us, if Casio makes the step in the direction of a more professional or semi-professional level...