LetsGoDigital - CeBIT 2003 - Live Showfloor Coverage
Canon Europe introduces new Powershot models
Besides the introduction of the EOS 10D digital SLR to the European market Canon Europe had also some new Powershot models to introduce to the public during this CeBIT 2003 event. The Powershot models are very successful for some years now and with the introduction of this new models it seems that Canon will proceed its success, however we are very curious what European price will be set to this models, cause prices are dropping rapidly so we have to wait and see what the street price of these new Powershot cameras will do. The new Canon PowerShot models include: The A300 (3.2 MP), A60 (2.0 MP), A70 (3.2 MP), S400 Digital Elph (4.0 MP), and S50 (5.0 MP). These new models join Canon's existing line of PowerShot cameras including the Digital Ixus V3, S45 and G3.
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Canon's proprietary image processor, called DIGIC, was developed specifically for use with its line of digital cameras and combines the jobs of image processing and camera function control into one chip. Canon's DIGIC (short for Digital Imaging Integrated Circuit) is much faster at image processing than a general purpose CPU because it employs parallel processing rather than the sequential, one pixel at a time processing methods used by conventional digital cameras. The extra speed of DIGIC makes it possible to incorporate higher quality signal processing algorithms than conventional digital cameras, while at the same time improving buffer performance and consuming less battery power because signal processing is completed more quickly on a per-image basis. However, DIGIC does much more than image processing. Because it was specifically designed for use in a digital camera, it is also capable of handling nearly every digital camera function including JPEG compression/expansion; memory card control; LCD/Video control and processing; gain control (control of CCD signal amplification); Auto Exposure; Auto Focus; Auto White Balance control and most other functions of the camera. The result is a camera that offers faster and more powerful AF than ever before, faster image processing, longer battery life, and the ability to record 3-minute movie clips with sound.
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Canon has developed an exclusive technology called iSAPS (Intelligent Scene Analysis based on Photographic Space) that can predict certain camera settings such as focusing distance, exposure and optimum white balance based on zoom focal length, overall light level and tonal distribution data. Canon refers to this collective data as "Photographic Space." By incorporating iSAPS technology into its PowerShot line, the cameras can analyze a scene just before the image is made and in doing so, increase the speed and precision of the camera's autofocus, auto exposure and auto white balance. Canon's new PowerShot S50 is the company's first 5 Megapixel digital camera and features a high-resolution 3x f/2.8 optical zoom lens together with a compact, black-brushed aluminum alloy exterior. In addition, the S50 includes Canon's exclusive DIGIC Imaging Processor with iSAPS technology to provide enhanced image quality, increased processing speed and improved camera features including a 9-Point AiAF autofocus system for faster and easier focusing; 9-position White Balance; selectable metering modes for precise exposure in almost any shooting condition; selectable Second-Curtain sync flash; an improved Movie Mode that captures clips up to 3 minutes apiece with sound; and Direct Print capabilities with Canon's Card Printer CP-100 dye-sublimation printer and several Canon Bubble Jet Direct printers. The PowerShot S50 will be available in March.
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The S400 Digital Elph is the world's smallest 4 megapixel digital camera with a 3x optical zoom (3.6x digital / 11x combined) lens and a 9-point AiAF autofocus system that makes focusing quick and easy, even with off-center subjects. The camera also offers a stainless steel body with a new super hard Cerabrite finish to guard against scratching; an improved Movie Mode that captures clips up to 3 minutes apiece with sound; and Direct Print capabilities with Canon's Card Printer CP-100 dye-sublimation printer and several Canon Bubble Jet Direct printers. The PowerShot S400 will be available in March.
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The PowerShot A60 (2.0 MP) and A70 (3.2 MP) cameras are ultra-compact AA-battery powered models that provide numerous high-end features including an aluminum alloy exterior; 3x optical zoom lens, 5-point AiAF autofocus system, enhanced Movie Mode with Sound for clips up to 3-minutes, close focus to 2-inches and a full range of exposure modes including Program, Shutter Priority, Aperture Priority and Manual. Each model is compatible with the optional WP-DC700 Waterproof Housing good to depths of 130 feet, as well as supplementary wide-angle, telephoto and macro converters for added flexibility. The PowerShots A60 and A70 are scheduled to be available in March.
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The PowerShot A300 is an entry-level, 3.2 MP model that includes ample features and camera functions. The AA-battery powered camera is equipped with a 33mm fixed focal length all-glass autofocus lens and a 5.1x digital zoom. It also offers 5-point AiAF and an enhanced Movie Mode feature allowing for up to 3-minutes of video with sound. Like all other PowerShots introduced at this time, it completely supports driverless downloads via PTP with Windows XP and Mac OS X, as well as EXIF 2.2, and DPOF 1.1. The PowerShot A300 will be available in April.