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Sale of Mobile Imaging products is increasing explosively
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The last few events visited by the LetsGoDigital team, do have more and more large stands with all sorts of mobile imaging products. The funny part is, that how bigger the stand is of a certain brand, the smaller the products seem to become! At the moment while so many telephones are equipped with a minuscule camera, the sale of this attribute can't be stopped anymore. An investigation of the situation on the EMEA market (Europe, Middle East and Africa) tells us that the total amount of sold cameratelephones in the second quarter of 2003 increased a 166% compared to the first three months of 2003. The investigation was performed by the British Buro of Market Investigation Canalys.
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The absolute top brand on this market is Nokia with a marketshare of 42%. Nokia shipped 1.636.430 pieces in the second quarter, comparing to 588.380 pieces in the first quarter. Despite the negative news about Sony Ericsson at the beginning of this year, they have become the fastest growing company on Mobile Imaging. Sony Ericsson is now second on the market and rises from 12.2% to 22.1% marketshare, In terms of percentage a rise of 381%. Samsung with 10.5% is third, a good performance, because in the first quarter they didn't have a marketshare at all in this segment. This performance was at the cost of Sharp and Panasonic, their shares dropped from resp. 20.9 and 24.9 to 9.7 and 7.4%.
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The provider of these new generation telephones is trying to push as many products as possible. From the investigation it turned out that owners of these cameratelephones use their telephone more intensive, beside using them for calls they also sent sms messages and photomessages which of course means a higher income for the telecom companies. The emphasis lies on stimulating MMS traffic. Further more appears from the investigation that a high market share is not as a matter of course. The situation in one year from now might be completely different. The sale is that turbulent that growing so fast also means a growth for the companies. Those companies flexible enough to cope with the turbulent market will benefit from this situation.
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