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Sony upgrades Memory Stick with faster speed
Dennis Hissink : March 2nd 2004 - 00:32 CET
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SonyThe Memory Stick media will get an upgrade; faster speed and new color. Sony Electronics is equipping Memory Stick media users for the digital future by adding the ability to read data at high speeds and copyright protection as standard features on all Memory Stick media available at retailers nationwide. Updated Memory Stick media will start shipping this spring in 32MB, 64MB, 128MB and 256MB (total 128MBx2) capacities. A striking cobalt-blue colour will distinguish the new line from its purple predecessor. When used with compatible (4-pin parallel), high-speed Memory Stick media-enabled hardware, users can enjoy read speeds that are up to four times faster than current standard Memory Stick media.
Sony upgrades Memory Stick with faster speedThe new media will allow users to speed up viewing their digital images on a compatible camera and streaming video storage. Sony expects device compatibility to remain constant or even increase, given that the media will be interoperable with both serial and parallel interfaces. MagicGate copyright protection technology is also being incorporated across the new media family to allow for secure distribution of commercial content, such as digital music.
Since its introduction in fall 1998, the Memory Stick format has continued to grow and expand into new and unique markets. Sony reports that worldwide cumulative shipments of Memory Stick media have reached 60 million units, while more than 50 million Memory Stick-enabled products have shipped to date.

Pricing for Sony's new Memory Stick media will be about $30 for 32MB, $40 for 64MB, $60 for 128MB, and $100 for 256MB and available in the spring.

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