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Dennis Hissink : February 21th 2004 - 08:22 CET

Sony presents new Cyber-shot series during PMA

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SonyConsumers will have an easy choice when deciding on a new digital camera this Spring, as Sony brings three ease of use, high picture quality models to market. The latest additions to the Cyber-shot range are the Cyber-shot P43, complemented by the 3x optical zoom Cyber-shot P73 and Cyber-shot P93, all representing a dramatic leap in operational speed and Stamina power efficiency for point-and-shoot digital photography. With a top resolution of 5.1 effective Megapixels, the range takes advantage of Sony's new Real Imaging Processor. This offers more precise, better picture quality results at a higher operation speed and with up to 50% improved power consumption.
Easy to use, with most functions like focus and exposure set automatically, these models have the ability to help the customer to take a perfect picture for almost every occasion, featuring six pre-set Scene Selection modes. The cameras also offer excellent value for money as they all come supplied with 2 rechargeable Ni-MH batteries and a charger.

As well as longer battery life, the Real Imaging Processor enables the camera to speed up operations such as start up time, shutter interval and shutter release time, meaning that you'll be far less likely to miss that important shot. The image quality is also improved by the new processor, with the result that pictures have improved focus, at the correct exposure and will display more faithful colour reproduction. On top of that it allows the Cyber-shot P43 and P73 to capture six high-speed burst shots, or four shots when in the high quality Fine mode. The Cyber-shot P93 has an even better performance, as it can shoot a burst of fifteen images in Standard quality mode, and nine images in Fine quality mode. The Real Imaging Processor also enables the three new Cyber-shot models to record high-resolution video using MPEG Movie VX Fine (640x480, 30 frames per second), which is great for played back in full-screen on a TV. MPEG Movie VX Fine is dependant on the use of optional Memory Stick Pro storage, but the recording time is only limited by the capacity of the media. The Cyber-shot P43 and P73 both feature a 4.1 effective Megapixel Super HAD CCD and the Cyber-shot P93 includes a 5.1 effective Megapixel Super HAD CCD. Additionally the Cyber-shot P73 and P93 take advantage of a 3 x optical zoom lens. The built in manual exposure mode on the Cyber-shot P73 and P93 allows more experienced photographers even more flexibility if so required.

Shots in difficult conditions are now worry-free with six different Scene Selection modes. These settings allow you to automatically prepare the camera to match the demands of the shooting situation and are preset for occasions like a trip to the beach (Beach mode) or for example with the new Candle mode great for pictures taken during a candle-lit birthday. Other modes include Twilight, Twilight Portrait, Soft Snap and Landscape. You will always be sure of a clear picture too, as the cameras use five focussing points in the frame for auto focus performance to have more accurate focus and a sharper image. To get more out of the Cyber-shot range, Sony also offers a variety of optional accessories. The MPK-PEA Marine Cyber-shot housing allows shooting underwater at up to 40 meters depth. Improve lighting with the HVL-ML20M underwater light and attach the VF-MP5K colour filter for enhanced underwater colours. For more shooting creativity the VAD-PEB lens adaptor enables the attachment of 30mm lenses and filters to the Cyber-shot P73 and P93, such as our new VCL-DH2630 2.6x tele conversion lens. To keep these Cyber-shot cameras and accessories safe we recommend one of our new compact cases. The LCM-PHA case includes a mini-pouch for batteries and Memory Stick. Or consider the LCS-CSD soft case with its casual and sporty styling, also with storage for additional batteries and Memory stick.

Sony products are designed to connect quickly to each other and to the world beyond so that users can easily enjoy the benefits of digital networking. Digital images in the new Cyber-shot range can be saved to removable storage in the form of Sony Memory Stick and the optional Memory Stick PRO, capable of transferring your images between a wide range of Memory Stick compatible products. Additionally the cameras are equipped with a USB 2.0 hi-speed interface, which connects the camera by cable to a compatible PC for fast image transfers. The handy AV out feature on all three Cyber-shot cameras allows simple connection directly to a TV. All three Cyber-shots also support the industry standard PictBridge technology. This makes it possible to connect directly with a PictBridge printer (such as the Sony DPP-EX50) via the USB cable, enabling you to print your images quickly and easily without using a PC. The Cyber-shot P93 and P73 will ship throughout Europe in May 2004, while the Cyber-shot P43 will be available in June.

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