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Dennis Hissink : February 21th 2004 - 08:19 CET

PMA introduction of new Sony Cyber-shot W1

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SonySony has announced the first in a brand new series of quality Cyber-shot cameras that will appeal to the more traditional photographer. Sony's engineers have combined a high quality Carl Zeiss Vario-Tessar lens with a 3x optical zoom in a robust yet compact aluminium metal body. In addition the new Cyber-shot W1 benefits from the latest technology in the form of Sony's powerful Real Imaging Processor and a 5.1 effective Megapixel Super HAD CCD for superior image quality, increased stamina and rapid camera operation. These superb elements are combined with greater creative freedom such as manual exposure control. However, one of the Cyber-shot W1 camera's greatest attributes is the large 2.5-inch LCD.
PMA introduction of new Sony Cyber-shot W1This makes the camera significantly easier to use in terms of framing and reviewing pictures as well as setting menu functions. The large 2.5-inch LCD monitor takes up much of the rear profile of the camera. This is ideal for accurate framing of pictures and allows for generously sized menu screens to give easy access to camera functions. In addition this convenient screen becomes a great photo viewer with which to review and share your images. The smartly styled Cyber-shot W1 manages to incorporate an innovative Carl Zeiss Vario-Tessar lens in its compact metal body. This precision optical system is supplemented with an optimised mechanical design for a highly compact and reliable operation.

At the heart of the camera is the Real Imaging Processor, bringing excellent usability and Stamina power efficiency to the new Cyber-shot W1. Engineered by Sony to improve battery performance, it works in conjunction with the two supplied rechargeable NiMH batteries to provide up to a surprising 340 shots from just one charge. As well as being optimised for low power consumption, the Real Imaging Processor enables the camera to speed up operations such as start up time, shutter interval and shutter release time, meaning that you'll be far less likely to miss that important shot. The Image quality is also improved by the new processor, with the result that pictures have improved focus, at the correct exposure and will display more faithful colour reproduction. In addition, the processor allows the Cyber-shot W1 to capture a high-speed burst of nine shots when in the high quality Fine mode and a fifteen image-burst in Standard mode. The Real Imaging Processor also enables the W1 to record high-resolution video using MPEG Movie VX Fine (640x480, 30 frames per second), which is great for played back in full-screen on a TV. MPEG Movie VX Fine is dependant on the use of optional Memory Stick Pro storage, but the recording time is only limited by the capacity of the media.

Shots in difficult conditions are now worry-free with six different Scene Selection modes. These settings allow you to automatically prepare the camera to match the demands of the shooting situation and are preset for occasions like a trip to the beach (Beach mode) or for example with the new Candle mode great for pictures taken during a candle-lit birthday. Other modes include Twilight, Twilight Portrait, Soft Snap and Landscape. You will always be sure of a clear picture too, as the camera uses five focussing points in the frame for auto focus performance to have more accurate focus and a sharper image. To get more out of the Cyber-shot range, Sony also offers a variety of optional accessories. These include the VAD-WA Lens Adaptor which enables users to attach Sony 30mm lenses and filters, such as the new VCL-DH2630 2.6x Tele conversion lens. Also available is the LCM-WA, a silver semi-soft case to protect the Cyber-shot W1 and the LCS-WA, a soft carrying case in a casual black style.

Sony products are designed to connect quickly to each other and to the world beyond so that users can easily enjoy the benefits of digital networking. Digital images in this Cyber-shot camera can be saved to removable storage in the form of Sony Memory Stick and the optional Memory Stick Pro, capable of transferring your images between a wide range of Memory Stick compatible products. Additionally the Cyber-shot W1 is equipped with a USB 2.0 hi-speed interface, which connects the camera by cable to a compatible PC for fast image transfers. The handy AV out feature on the Cyber-shot W1 allows simple connection directly to a TV. The Cyber-shot W1 also supports the industry standard PictBridge technology. This makes it possible to connect directly with a PictBridge printer via the USB cable, enabling you to print your images without using a PC. The Cyber-shot W1 will ship throughout Europe in May 2004.

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