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Dennis Hissink : February 13th 2004 - 07:00 CET

Konica Minolta - the brand for upcoming products


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Konica-Minolta"Konica Minolta Photo Imaging, Inc. and Konica Minolta Camera, Inc. announce unification of a brand under "Konica Minolta", in principle, for the upcoming new products of both companies. Konica Minolta Group was formed in 2003 as a new corporate group through the management integration and the following reorganization. Both have continued to use familiar Konica brand for colour film and paper and Minolta brand for cameras after the reorganization in October to avoid confusion among customers, who have long favoured our respective products. On the other hand, we have heard from many of our customers that we should unify our brand to strengthen our brand image to maximize synergy effects of the total Konica Minolta Group.
Furthermore, digitization and networking is accelerating in the field of imaging we are involved in. For the corporate group widely operating not only in the photographic materials and camera industries but also in the office equipment such as digital multi-functional machines and printers, we came to the conclusion that we could provide more reliable products and services to customers and consumers through operating under one brand. We, therefore, decided to introduce new products, in principle, under the unified brand, "Konica Minolta" from now on.

Both Konica Minolta Photo Imaging and Konica Minolta Camera aim to firmly establish "Konica Minolta" brand through this brand unification and provision of convenient and versatile solutions and products, from input to output, for customers.

Our symbol logo represents the new value it offers to customers, an expression of the trust and security, and an expression of precision and quality in the technologies and products created by Konica Minolta. We will make efforts in creating and providing products symbolized by Konica Minolta logo to customers around the world."




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