Apple iPad Pro 2017 Samsung Galaxy S8 Apple iPhone Edition Samsung Galaxy Note 8 HTC 11 Sony Xperia L1
Apple iPad Pro 2017 Samsung Galaxy S8 Apple iPhone Edition Samsung Galaxy Note 8 HTC 11 Sony Xperia L1
  2017 NEWS APPLE CANON FUJIFILM HTC HUAWEI LG NOKIA NIKON OLYMPUS PANASONIC PENTAX SAMSUNG SONY  
Samsung Galaxy
 
     
Powered by True
Counted by OneStat.com
Nic Rossmüller : June 6th 2006 - 12:05 CET

Canon SD630 campaign and Tennis Star Maria Sharapova


Digital Camera Review Test Appareil Photo Numerique Prueba camara digital Digitale Camera Test Dijital Kamera Incelemeleri Digitalkamera Test Digitalkamera
CanonCanon SD630 campaign and Tennis Star Maria Sharapova : Canon's newest campaign featuring tennis superstar Maria Sharapova and the PowerShot SD630 Digital Elph camera delivers style and best in class status for the market leader in digital cameras. As part of this campaign, a new commercial titled "Attraction" debuts today in conjunction with the French Open. The integrated campaign includes not only television, but also print, Internet, and retail components that reaffirm Canon's relationship with. Building off the success of last year's campaign and Maria's pop icon status, Canon shows consumers that whenever and wherever there are great picture taking moments, Canon digital cameras are there to capture them.
Canon SD630 campaign and Tennis Star Maria SharapovaCanon and Maria Sharapova
"This campaign once again proves that Maria and Canon are a perfect match." said Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group at Canon USA., Inc. "Attraction," created by New York based Denstu, follows the successful "Practice" commercial that debuted in 2005 and introduced Maria Sharapova as a Canon spokesperson. The latest spot, which was shot in various locations throughout Miami, FL, takes both PowerShot cameras and Sharapova off the court to further the brand's positioning of substance and style. In this execution, the PowerShot camera plays a larger role and once again captures a special picture taking moment, which Sharapova helped to create.

Doug Fidoten about Maria Sharapova
"Maria Sharapova has proven that she is a superstar on the court," said Doug Fidoten, President, Dentsu. "This campaign shows us a different side of Maria and brings out her shared attributes with Canon's PowerShot digital cameras, like style and power of attraction."
The new TV spot begins with Maria on the court practicing. As Sharapova leaves the court and hits the streets with her PowerShot SD630 digital camera in tow, she is trailed by an increasing number of tennis balls that will do whatever it takes to get as close as possible to the camera. Sharapova then walks into an apartment building, reemerges on a balcony and looks down to find hundreds of tennis balls taking the shape of a smiley face.

Maria Sharapova Tennis Star - Canon Commercial
As she lifts the camera to capture this image, the smiley face smiles for the camera. Maria looks at this magical image in the LCD as a voiceover says, "Wherever PowerShot cameras go, great pictures follow." The ad closes with a product shot and Maria delivering the tagline she made famous last year, "Make Every Shot a PowerShot." "I am used to making my statements on the court," said Maria Sharapova. "Being a part of this Canon commercial was a lot of fun and enabled me to show a different side of myself. I think people will respond in the same enthusiastic way they did with the last commercial." A print ad shot by prominent Sports Illustrated photographer and Canon Explorer of Light Walter Iooss, will accompany the launch of "Attraction" and can be seen in various high-profile consumer magazines beginning in June.

Canon SD 630 digital camera campaign - David Letterman
Canon was the sole sponsor of the USA Today bonus section devoted to the French Open that ran on May 26. The bonus pull-out section highlighted French Open history, player profiles and player rankings and featured four Canon advertisements (Window unit on the front page; 1/3-page four-color and 1/2-page black and white in the center of the section and full-page four-color on the back page). "Attraction" will begin airing on June 1st around French Open coverage on NBC, ESPN2, ESPN SportsCenter, ESPNews and The Tennis Channel. Concurrently, the spot will run nationally on networks such as Comedy Central, E!, FX, MTV, Spike, TBS, TNT, and VH1 as well in key Canon spot markets on late night newscasts and late-night programming such as, "Entertainment Tonight," "Access Hollywood," "The Insider," "extra," "The Tonight Show with Jay Leno," "Late Show with David Letterman," and "Late Night with Conan O'Brien."

Canon PowerShot SD630 Campaign - Behind the scenes
Additionally, the print ad will hit newsstands in early June with a two-page spread appearing in People (6/12 issue), Entertainment Weekly (6/16 issue), In-Touch (6/19 issue) and Sports Illustrated (6/26 issue). Canon will be launching a micro-site within the Canon PowerShot website that allows fans to view the "Attraction" TV spot; get a behind the scenes look at the filming of the commercial including interviews with Maria and outtakes; as well as a downloadable gallery of images. Canon is introducing the new campaign to its dealers and retail partners through a mailing that will include a DVD of the commercial, reprint of the print ad, media plan and bumper sticker. Canon is also offering retailers the opportunity to tag the last five seconds of the commercial with their specific store information for both in-store and local media buys.

About Canon
Canon USA., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America and is rated #35 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. is a top patent holder of technology, ranking second overall in the U.S. in 2005, with global revenues of $31.8 billion.





   Canon PowerShot SD630
   Canon 30D
   Canon PowerShot S3
   Next  Hitachi 42 inch plasma TV
   Previous  Samsung Digimax i6 PMP review at DigiCamReview
   News by brand:Canon
   News by category:Source of Information
   News by brand and category:Canon Source of Information


Android smartphone
Latest Canon announcements
Canon EF-S 35mm f/2.8 IS STM macro lens
Canon EOS 6D Mark II full-frame camera
Canon offers ProStream premium printing solutions
Canon DLP projector with Interchangeable Lens system
Canon EOS 800D / EOS Rebel T7i test pictures
Canon EOS 77D sample images
Canon unveils 2017 EOS DSLR camera bodies
Canon EOS M6 sample pictures
Canon EOS M6 system camera
Canon Powershot G9 X Mark II sample photos
Canon PowerShot G9 X Mark II and VIXIA camcorders
Canon Powershot G5X digital camera wins Award
Canon i-SENSYS multi-functional printers
Canon interchangeable lenses for EOS cameras
Canon global shutter-equipped CMOS sensor
 
Twitter LetsGoDigital
Latest news headlines
CMOS Image Sensor market report update
The next Smart TV from Samsung ready for the future
LG G6 mini phone
Apple increases App Store prices
Nintendo 2DS XL game system
New Nintendo 3DS XL games
Samsung headquarters 2017 financial report
Samsung financial report and premium product trends
Samsung Mobile device trends and 2017 results
Samsung Display trend forecast and financial report
Samsung Semiconductor trends and financial results
Fidget Spinner the best 2017 gadget
Alternative phone for iPhone Red
Nintendo Switch 2017 game parties
HDR10+ technology explained by Samsung
   
  5G Accessories Android Galaxy iPhone Camera Mobile phones Rumors Premium Smartphones Smartwatches Tablets TV   CES CeBIT IFA Photokina PMA