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Nic Rossmüller : May 24th 2006 - 00:01 CET

Design Technica becomes Digital Trends


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DigitaltrendsDesigntechnica becomes DigitalTrends : Designtechnica, a top 100 Consumer and Electronics Web site (ranked by ComScore Media Metrix and Nielson NetRatings), has just changed its name to DigitalTrends. The company has also established new partnerships to redistribute content from DigitalTrends via hundreds of media-related Web sites, including those operated by many local broadcast television stations around the country. With more than 2 million unique visitors each month, DigitalTrends is one of the fastest growing Web sites for news, reviews, buying guides, podcasts, and forums about trend-setting products for the hi-tech lifestyle. The privately held company has not changed ownership or management with the name change.
Design Technica becomes Digital TrendsDigitalTrends as a better name
"We started Designtechnica five years ago because we saw a need for news and reviews about consumer technology products that early adopters and trend-setters are eager to check out," noted Digital Trends editor-in-chief and CEO, Ian Bell. "The growth of our company has led to coverage of products and topics for a broader group of consumers who embrace what we call the 'high-tech lifestyle,' so the name Digital Trends better reflects who we are now. However, the Designtechnica vision to focus on products that incorporate great design along with top-notch features will always be a significant part of what we offer because that's what makes us unique."

Digital Trends - Broadband Enterprises
Digital Trends has recently inked deals to provide its original content to other frequently visited web sites. Through a partnership with World Now, Digital Trends content is being provided to hundreds of news-affiliate sites. Other content distribution partners include Broadband Enterprises and Windowsmedia.com. Earlier this year, DigitalTrends began producing hi-definition videos for its Web site, featuring many new and soon-to-be-released products as well as highlights from the Consumer Electronics Show in Las Vegas. All videos can be viewed at DigitalTrends/videos.

DigitalTrends - Electronics and digital lifestyle trends
DigitalTrends is the first stop for people seeking information about cutting edge consumer electronics and digital lifestyle trends. Products and topics covered include MP3 players, PDAs, digital cameras, computers and peripherals, home audio, automotive electronics, video games and systems, multimedia projectors, televisions, satellite services, personal video recorders, cell phones, office furniture, and much more. Digital Trends also covers digital entertainment, home connectivity, VoIP and other services.





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