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Samsung E500
Nic Rossmüller : May 13th 2006 - 22:38 CET
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SamsungSamsung E500 : Samsung today revealed the newest fashion phone, the SGH-E500, targeted for female users. The elegant E500 is especially designed for female consumers who desire style and beauty. The E500 is expected to strengthen Samsung’s premium image and solidify its market leadership in the women’s phone market segment. Samsung’s newest female phone, the SGH-E500, comes in a compact and luxurious clamshell design suitable for fashionable female users. The soft round curves put the finishing touches on the E500's precious image. Influenced by Botticelli's masterpiece 'The Birth of Venus,” the smoothed edges embodies luxury and grace. The distinctive patterns on the external leather cover are sure to charm our female consumers.
Samsung E500Samsung E500 - Features
The E500 comes in two colors - brown and white - and provides entertainment features designed especially for women. The Mobile Beauty Box feature allows users to take pictures and apply different hair styles to their pictures. Also, users can fuse two different facial images to see the result of the combination. It also comes with an external LCD mirror, 64-poly distinctive basic ring tones and a 1.3 mega pixel camera. To enhance the style, the Samsung offers a beautiful leather case with strap to truly carry the E500 in style.

Samsung SGH-E500 - Female phone
“Samsung recognizes the impact that style and fashion has on our culture today,” said Kitae Lee, president of Samsung’s Telecommunication Network Business. “As part of our strategy to meet specific market needs, we have added this new women phone to reach a highly targeted segment of female market.” Samsung’s reputation for leadership in women’s phone segment started with the company’s first fashion phone for women, the stylish red SGH-A400 in 2001 and the uniquely designed SGH-T500 in 2002. Samsung was the first to introduce a gender concept for a mobile phone to the world, creating a new segment in the market. Samsung will continue to deliver additional fashion phones for female market with various style and features.

About Samsung
Since its founding in 1938, Samsung has maintained a mission statement that responds both to its own change, and to new developments in the world: "Economic contribution to the nation," "Priority to human resources," "Pursuit of rationalism." Each slogan represents significant moments in Samsung's history, reflecting different stages of the company's growth from a domestic industrial leader into a global consumer electronics powerhouse. In the 1990's, we transformed our mission statement to keep pace with our growing global operations, rapid changes in the world economy, and escalating competition from well-established rivals.

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