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Panasonic and Sony AVCHD format HD video recorder
Mark Peters : May 11th 2006 - 15:55 CET
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PanasonicPanasonic and Sony AVCHD format HD video recorder : Panasonic and Sony Corporation today announced specifications for "AVCHD," a brand new high definition (HD) digital video camera recorder format the two companies jointly established. The AVCHD format allows for recording and playback high-resolution, digital HD images using 8cm DVD media. Panasonic and Sony have started preparations for licensing to extensively promote the format throughout the industry. In Japan, BS digital HD broadcasting and digital terrestrial broadcasting are expanding widely. Panasonic and Sony will extensively promote this format throughout the industry as the new HD digital video camera recorder format best suited for the High Definitition era.
Panasonic and Sony AVCHD format HD video recorderPanasonic and Sony AVCHD format
The "AVCHD" is an HD digital video camera format for recording 1080i and 720p signals onto 8cm DVD media by using highly efficient codec technologies. The format employs MPEG-4 AVC/H.264 codec for video compression, and Dolby Digital (AC-3) or Linear PCM for audio codec. This makes it possible to develop HD video camera recorders which achieve compact size as well as high-quality video and audio. The MPEG-4/H.264 codec is a promising technology which is over two times more efficient than MPEG-2 or MPEG-4 codec technologies. By adopting this technology, an "AVCHD" video camera recorder can record high quality HD video images onto 8cm DVD media.

About Panasonic
Best known by its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of US$76.02 billion for the year ended March 31, 2006. The company's shares are listed on the Tokyo, Osaka, Nagoya, New York, Euronext Amsterdam and Frankfurt stock exchanges. For more information on the company and the Panasonic brand.

About Sony Corporation
Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading personal broadband entertainment company in the world. Sony recorded consolidated annual sales of approximately $64 billion for the fiscal year ended March 31, 2006.

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