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Mark Peters : May 8th 2006 - 12:31 CET

3D content solution for mobile telephone handsets

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Dynamic digital depth3D content solution for mobile telephone handsets : DDD Group, the 3D software and content company, announces that DDD Mobile, the 3D content solution for mobile telephone handsets that allows the presentation of photos, animations and movies in a stereoscopic 3D format, has been successfully delivered on the Texas Instruments Incorporated OMAP high-performance, ultra-low power consumption wireless applications processors. The DDD Mobile software, which resides on the mobile telephone handset, provides a comprehensive 3D content solution taking full advantage of the powerful features of TI's OMAP processors that enable a new class of mobile phones that improve entertainment features and integrate capabilities of cameras and others.
3D content solution for mobile telephone handsetsDDD Mobile - Microlens technology
The availability of DDD Mobile now makes it possible for handset makers to incorporate the latest 3D "glasses-free" LCD displays within their next-generation, OMAP processor-based wireless products. Working in partnership with Oxfordshire-based 3D optical specialists Ocuity Ltd., DDD and Ocuity have delivered a 3D prototype handset based on High Tech Computer Corporation's (HTC) Faraday model that uses the TI OMAP850 processor and Windows Mobile 5. Ocuity enhanced the standard 2D LCD display by adding their patented Polarisation Activated Microlens technology, resulting in a reconfigurable 2D/3D display that has class-leading image quality, full brightness, and all without requiring the user to wear special glasses.

3D content for mobile telephones
The prototype handset samples showcase a wide variety of popular genres of present day mobile content, including branded wallpapers, videos and animations, and include DDD's real-time 2D-to-3D conversion solution for both photos and video captured using the built-in handset camera. DDD, TI and Ocuity will now be in a position to publicly demonstrate the high-impact 3D viewing experience delivered by the sample handsets to a wide range of prospective international customers, including handset manufacturers, display manufacturers, mobile network operators and mobile content providers.

Texas Instruments OMAP platform - Stereo 3D capabilities
Markus Tremmel, worldwide manager of Texas Instruments' Cellular Systems Ecosystem, commented, "The addition of stereo 3D capabilities to TI's OMAP platform represents an opportunity for operators and handset manufacturers to massively enhance the experience of wireless entertainment for their subscribers. Consumers cannot enjoy 3D without glasses on any other consumer device. This package, leveraging OMAP processing capability, uniquely differentiates the mobile experience with a visually compelling `wow' factor."

Polarisation Activated Microlens technology
Paul May, Commercial Director of Ocuity Ltd., explained: "Our Polarisation Activated Microlens technology is easy to manufacture and to add to existing displays. Ocuity's technology combined with the power of mobile processors like the OMAP and the availability of real-time conversion software from DDD means that the barriers to delivering compelling stereo 3D entertainment to the handset have been eliminated. Consumers will be blown away."

OMAP processors - Windows Mobile
Chris Yewdall, Chief Executive of DDD, said: "The delivery of DDD Mobile on TI's OMAP processors and Windows Mobile represents a significant milestone for the company. Since announcing DDD Mobile in mid-2005, we have seen an increased interest from handset makers and network operators to the prospect of offering 3D-enabled handsets. Our partnership with TI and Ocuity allows us to accelerate our marketing activities as we seek to secure further licensees and bring the 3D mobile experience to consumers worldwide."

About Dynamic Digital Depth
DDD, also known as Dynamic Digital Depth, is transforming the viewing experience with applications for glasses-free 3D displays. Its patented technologies enable 3D viewing without glasses; simple integration of computer graphics applications with 3D displays; supply of 3D content through 2D-to-3D conversion; and 3D transmission over existing networks. DDD is quoted on the London Stock Exchange's Alternative Investment Market (AIM:DDD).

About Ocuity
Ocuity specializes in delivering enhancements to flat panel displays. Its mission is to be the leading supplier of reconfigurable optical technology to the flat panel display industry. The company's key patented invention is the Polarisation Activated Microlens that enables a polarization switch to be used to switch between normal 2D and auto stereoscopic 3D viewing modes. The result is a compact, high-quality, no-glasses 3D display with a wide viewing angle and 3D depth range. Ocuity's technology is licensed to display manufacturing companies.

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