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Mark Peters : May 5th 2006 - 17:13 CET

Cameras rank highest among Mother's Day Gift

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CESCameras rank highest among Mother's Day Gift : With Mother's Day just around the corner on May 14, moms and grandmothers across the country are eyeing consumer electronics, according to research from the Consumer Electronics Association (CEA). Thirty-two percent of moms would like to receive a consumer electronics device this Mother's Day and 55 percent of moms would choose a digital camera over a $200 gift certificate for a home cleaning service. CEA's study, Electronics for Mom: A Mother's Day Study, released May 2006, surveyed both gift receivers (moms and grandmothers) and gift givers (adults and teens). The complete study is available free to CEA member companies. Non-members may purchase the study for $499.
Cameras rank highest among Mother's Day GiftDigital Cameras - Popular gift
"As we have seen for years, women are enthusiastic CE consumers. Now they are starting to keep their fingers crossed that some of their favorite devices arrive for Mother's Day in lieu of traditional gifts," said Gary Shapiro, president and CEO of CEA. "Our study shows approximately $6 billion in potential spending on consumer electronics devices for Mother's Day this year. That's quite a few lucky moms who will find a digital camera, DVD player, MP3 player or other exciting device wrapped with a bow on May 14."

Traditional Mother's Day gifts
Eight-one percent of adult consumers and 97 percent of teens plan to buy a gift for someone this May holiday. For all gift categories, the average adult plans to spend $109 and teens plan to spend $63. This equates to nearly $20 billion potential spending this year across all categories of Mother's Day giving. Traditional Mother's Day gifts, such as flowers and perfume, still dominate the list of what both teens and adults intend to buy, but when consumers are specifically asked about their intent to buy consumer electronics products, the percentage of adults and teens planning to buy such devices more than doubles - from 12 to 26 percent for adults and 16 to 51 percent for teens. "It should come as no surprise that the number of teens who plan to give consumer electronics products this Mother's Day is nearly double that of adults," says Sean Wargo, CEA's director of industry analysis. "An overwhelming number of studies and reports have documented the growing fascination with electronics among the so-called 'Generation Tech.'"

Consumer Electronics for Mom Survey
CEA's Electronics for Mom: A Mother's Day Survey (May 2006) was administered via telephone interview to both adults and teens. Between April 20 and 23, 2006, 1,035 USA adults and 252 U.S. teens 12 to 17 years of age were sampled. It was designed and formulated by CEA Market Research, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry. Please cite any information to the Consumer Electronics Association (CEA). The complete study is available free to CEA member companies. Non-members may purchase the study for $499.

About CEA - Consumer Electronics Association
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $125 billion in annual sales. CEA's resources are available online at the CE website, the definitive source for information about the consumer electronics industry. CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

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