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Mark Peters : April 30th 2006 - 18:30 CET

Iomega technology for professional video industry

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IomegaIomega technology for professional video industry : Iomega, a global leader in data storage, announced that Grass Valley, a business within Thomson and a recognized leader in broadcast and professional acquisition and production products, will be at the National Association of Broadcasters (NAB) convention this week showing its new Infinity Series of products that incorporate Iomega’s REV technology as a new recording medium. The Grass Valley Infinity Digital Media Camcorder and Infinity Digital Media Recorder utilize the Grass Valley REV PRO drive and removable 35GB REV PRO disks to provide the portability and cost-effectiveness of videotape with the speed, flexibility and ease of use of non-linear hard drive technology.
Iomega technology for professional video industryGrass Valley Infinity Digital Camcorder
Grass Valley Infinity Series products, which are expected to begin shipping later this year, are the first such products to use off-the-shelf Iomega REV disks as recording and playback media. At NAB, held in Las Vegas, April 24-27, Grass Valley will also be launching stand-alone REV PRO drives and disks. Grass Valley’s REV PRO 35GB disks will allow professional users to record more than two hours of SD (standard definition) or 45 minutes of HD (high definition) video with complete flexibility in the use of encoding and compression schemes. The new Grass Valley REV PRO drive is based on the Iomega REV 35GB drive, a durable, dependable hard-drive based removable storage solution created two years ago by Iomega for the backup and archiving of critical data for small and medium-sized businesses. To date, over 1,000,000 REV disks and over 200,000 REV drives have been sold by Iomega to individuals, small businesses, government agencies and corporate offices as portable backup and archive storage solutions.

National Association of Broadcasters - Demonstration
“The demonstration of Grass Valley Infinity Series products and the availability of REV PRO drives and disks is good news for the professional audio/visual market, which has been waiting for a robust, affordable alternative to tape,” said Tom Kampfer, President and Chief Operating Officer, Iomega Corporation. “At NAB, Grass Valley is showing the broadcasting world what’s possible when you put the capacity, throughput and durability of REV technology to work in modern recording gear.” The Grass Valley Infinity Digital Media Camcorder combines the best of Grass Valley’s Emmy award-winning camera engineering with the leading recording and connectivity technologies from the computing world. Ideal for multi-format acquisition as well as migration from SD (standard definition) to HD (high definition), the camcorder provides a choice of video formats and standards selectable within the camera.

Grass Valley Infinity Digital Media Recorder
The Grass Valley Infinity Digital Media Recorder is a low-cost video tape recorder (VTR) replacement that eliminates the compromises of tape-based video editing and playback. Both the Infinity Digital Media Camcorder and the Infinity Digital Media Recorder support recording and playback to and from Iomega REV disks, Grass Valley REV PRO disks, and SanDisk CompactFlash solid-state media as well as external devices. REV PRO removable disks can replace traditional videotape because they are more rugged and durable, transfer video data at the speed of a hard drive, and offer random access to stored video clips. REV PRO disks can replace videotape in the field, in preview rooms, in edit bays, in control rooms - anywhere VTRs are used. In addition, the Grass Valley Infinity Digital Media Recorder can be connected directly to a nonlinear editing workstation or, for greater accessibility, it can be attached to a file server for immediate enterprise-wide use.

Iomega REV technology - REV PRO disks
Grass Valley’s REV PRO disks provide video professionals with tremendous workflow efficiencies, including nonlinear random access to video files, simultaneous playback while recording, and estimated 30-year archival storage. REV PRO disks also offer users superior performance at wide extremes of humidity, temperature and altitude. Master and user passwords provide content security with guaranteed corporate access. “The fact that REV technology is durable and dependable enough to handle the bumps and knocks inherent in professional recording and broadcasting is proof positive that REV drives and disks can stand up to any backup and archive needs of small and medium-sized businesses today,” said Kampfer. “The same is true for other vertical industries where tape is the standard and REV’s performance advantages make it a superior solution.”

About REV Products
Grass Valley REV PRO drives and disks are now available from Grass Valley distributors and resellers. The Iomega REV drive is available in ATAPI, external USB 2.0, FireWire, SCSI, SATA and multi-disk autoloader configurations, including the new desktop form factor REV Loader 280. Iomega REV products are available from a large base of value-added resellers (VARs) and systems integrators (SIs) that work directly with small businesses on their storage and data protection needs.

About Iomega - Data Storage Solutions and Products
Iomega Corporation provides easy-to-use, high value storage solutions to help people protect, secure, capture and share their valuable digital information. Iomega's award-winning storage products include the Iomega REV 35GB drive, available in several computer interface models, as well as the rack mount REV 1000 Autoloader and the new desktop form factor REV Loader 280; Zip 100MB, 250MB and 750MB drives; high-performance Iomega external hard drives and HDD solutions such as the Iomega StorCenter Network Hard Drive and the Iomega 1TB Desktop Hard Drive XL Series; Iomega Mini USB Flash drives, Micro Mini™ USB Flash drives; Iomega external CD-RW drives; Iomega Super DVD drives; and Iomega floppy USB-powered drives. Iomega simplifies data protection and sharing at home and in the workplace with Iomega Automatic Backup software and HotBurn CD-recording software. For networks, Iomega NAS servers offer capacities of 160GB to 1.6TB. For unlimited capacity and anytime, anywhere access, Iomega offers iStorage secure online storage for personal and professional use. Iomega also offers businesses and consumers a comprehensive data recovery services solution for recovering lost data due to hardware failure, file corruption or media damage.

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