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Nikon sets new direction with enhanced software
Dennis Hissink : January 28th 2004 - 08:00 CET
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 Nikon today announced a new software product and strategy to establish a stronger position in this sector. The new software application entitled “Picture Project” was based on information gathered during a worldwide study into customer expectations and requirements. Picture Project has been designed so that users will feel totally at ease with the software in under ten minutes. It addresses the core need to organise, edit and use the many images that digital camera owners create, presenting them in a series of easy to access Collections that free the user from computer knowledge. It includes a number of useful functions to enhance digital images that rely on the proprietary image-processing knowledge of Nikon specialists.
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 Some features are presented in easy-to-understand tools such as “colour boost” and “auto enhance”.
Future Expandability
Picture Project can be enhanced by the purchase of third-party plug-in software that add darkroom and optical filter effects as well as image enhancements that are only possible by digital manipulation.
The first filters to be available have been created by Nik Multimedia, and follow on from their acclaimed set of digital filters for Adobe Photoshop. Nikon Europe already offers a limited set of Nik Multimedia filters as a free-of-charge bonus to customers who register their products for the Fotoshare service.
Portfolio
With the announcement of Picture Project, Nikon signalled an intention to expand its’ software portfolio delivering a compelling mix of value-enhancing complimentary software with every Nikon digital product supported by a catalogue of higher-function products.
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