Samsung NX500 Sony CyberShot HX90 Canon PowerShot G3 X Panasonic DMC-FZ330 Nikon Coolpix P900 Olympus Stylus 1s
Samsung NX500 Sony CyberShot HX90 Canon PowerShot G3 X Panasonic DMC-FZ330 Nikon Coolpix P900 Olympus Stylus 1s
  News Headlines Apple Canon Casio Fujifilm HTC LG Microsoft Nikon Olympus Panasonic Pentax Ricoh Rollei Samsung Sony  
Lets Go Digital
Powered by True
Counted by
SanDisk commences retail sales in India
Dennis Hissink : January 27th 2004 - 02:10 CET
Digital Camera Review Test Appareil Photo Numerique Prueba camara digital Digitale Camera Test Dijital Kamera Incelemeleri Digitalkamera Test Digitalkamera
SanDiskSanDisk today announced that it has begun distribution of its entire line of flash memory cards, card readers and other digital accessories in India, a country of more than 1 billion people that is poised for major growth in consumer electronics. The company has chosen Cosmo Digitec Private Limited, with offices in New Delhi and Mumbai, to distribute its products nationwide, primarily in specialty photographic and computer supply stores. In India, most retailing consists of small, family-owned shops, generally under 500 square feet, with just a few large shopping malls and chain-store retailers sprouting up in major cities. Acording to Alex Chan: "Currently, the India consumer electronics retail market is in its infancy."
Alex Chan, SanDisk's sales manager for Asia and the Pacific Rim: "We are at the beginning of the growth cycle, and we think there is significant potential for the future sales of SanDisk's products in India."

Chan said that the boom in information technology bodes well for SanDisk. According to A.T. Kearney, an international management consulting company, the class of discretionary spenders now ranges between 40 million and 70 million people and is growing by 5-10 percent each year. Kearney projects that the organized sector of retailing, which currently is a fraction of the overall $202 billion retail market, will rise from its current level of $409 million per year to $2.9 billion by 2006 as retail chains expand their operations.

India has achieved a higher profile worldwide, especially in IT, with its well-regarded computer training institutions, its leadership in software development, and the rapid growth of database management companies with global contracts. All of these have been helping the local economy and fueling interest in consumer electronics. According to Bhupinder Sachdeva, President of Cosmo Digitec, the market is projected to expand dramatically when the government lowers import duties in the near future - as it is expected to do -- thus reducing retail prices.

Sachdeva said that the digital photography market, while new, is showing a strong growth rate and may ultimately yield the highest sales volumes, as it has in other Asian countries, once consumers discover that reusable flash memory is cheaper and more versatile than using conventional film. Cosmo Digitec already is distributing CompactFlash, Secure Digital and MultiMediaCards through specialty photo shops. In addition, SD cards and the Cruzer line of portable USB memory devices are going into IT shops, he said, while MultiMediaCards and CompactFlash WiFi cards are shipping to outlets selling mobile phones and PDAs.

Sachdeva's company, which was started in 1998, specializes in consumer electronics products. It imports and distributes blank storage media, home entertainment systems, professional sound and light equipment, and photographic goods such as Minolta, Nikon and Olympus cameras. "Cosmo Digitec's dynamic young leadership has a grasp of the emerging markets and has the diversification necessary to represent our product line," said Chan. "We believe that this is an excellent partnership."
   SanDisk unveils worlds first 2GB Memory Stick PRO
   SanDisk introduces Cruzer Titanium USB flash drive
   SanDisk expands capacity of Cruzer Mini with 1GB
   Next  Lexar Media introduces JumpDrive Secure 2.0
   Previous  Lexar Media unveils two new JumpDrives
   News by brand:SanDisk
   News by category:Flash memory
   News by brand and category:SanDisk Flash memory
   Canon EOS 750D - $
   Nikon D7200 - $1096.95
   Sony Alpha 6000 - $398.00
   Samsung NX3000 - $
   Nikon D3200 - $446.95
   Olympus PEN E-PL7 - $
   Canon EOS M3 - $429.00
   Panasonic Lumix DMC GF7 - $519.00
   Canon PowerShot SX610 HS - $189.00
   Canon EOS 700D - $599.00

LetsGoDigital digital camera magazine
Latest SanDisk announcements
SanDisk and HP launch technology collaboration
SanDisk Industrial Grade Flash Storage Solutions
SanDisk USB 3.0 Flash Drives
SanDisk Connect Wireless Flash Drive
SanDisk Automotive Grade Flash Storage Solutions
SanDisk brings a smile on children faces
SanDisk USB drive for iPhone and iPad
Memory cards for 4K Ultra HD video
SanDisk Ultra II SSD
SanDisk flash memory and 4K storage solutions
SanDisk Ultra Dual USB Drive
MP3 Player for Athletes and Fitness Enthusiasts
Thomson Reuters Top 100 Global Innovators
SanDisk CFast 2.0 Memory Card
SanDisk Solid State Drive
Twitter LetsGoDigital
Latest news headlines
Sony Alpha A68
CES 2016 Keynote
LG V10 Android smartphone
First smartphone to offer manual mode for video
LG V10
Samsung Z3 Tizen-based smartphone
Samsung Accessories for Galaxy Devices
Samsung Galaxy View
Toshiba DynaPad Windows tablet
LG V10 offers next-generation photography and video
ZTE official partner of the Cleveland Cavaliers
Chicago Bulls teams up with smartphone manufacturer
Canon USA honored with SmartWay Excellence Award
Logi Circle Portable Home Connection Camera
Samsung Home Monitoring Kit
  Accessories Android Apps Camcorders Digital cameras Mobile phones Smartphones Software Tablets   CES CeBIT Gadgets IFA Photokina PMA