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Sony alpha SLR
Mark Peters : April 23th 2006 - 10:57 CETupdated
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SonySony alpha SLR : Sony has established a new brand name for its digital single lens reflex (D-SLR) cameras that will be launched worldwide this summer. Meaning "beginning" and "essential," the symbol a (pronounced alpha) embodies the spirit of Sony's approach to the Digital SLR market. Under this alpha sub-brand, Sony will produce a complete digital camera system of accessories and lenses to enhance the enjoyment of photography. The Sony a mount system of cameras, lenses and accessories will integrate advanced electromechanical technologies that are key to Digital SLR performance, the versatility of the well-established Maxxum lens mount system, and Sony's renown in imaging devices and technologies.
Sony alpha SLRSony alpha Digital SLR camera
These technologies include CCD and CMOS imaging sensors, as well as other image processing technologies, in addition to product miniaturization. People who have already made investments in many of Konica-Minolta's lenses and accessories will be able to take full advantage of Sony's new Alpha Digital SLR cameras. "We are expanding our product portfolio to build upon our leadership position in the digital imaging business," said James Neal, director of marketing for digital imaging products at Sony Electronics.

Sony SLR cameras - Interchangeable lenses
"Our approach to Digital SLR camera design and engineering will allow us to offer a new high-performance system for today's digital camera users, as well as welcome the millions of Konica-Minolta owners who have Maxxum interchangeable lenses that are currently in the market." Sony is already handling support and repair service for existing Konica-Minolta digital and film cameras, as well as related lenses and accessories in the USA dedicated call center and strong levels of web support have been established for these customers.

Sony Alpha

About Sony Group
The Sony Group is primarily focused on the Electronics (such as AV/IT products & components), Game (such as PlayStation), Entertainment (such as motion pictures and music), and Financial Services (such as insurance and banking) sectors. Not only do we represent a wide range of businesses, but we remain globally unique. Our aim is to fully leverage this uniqueness in aggressively carrying out our convergence strategy so that we can continue to emotionally touch and excite our customers.

Updated! More information about the Sony Alpha 100 now available!

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