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HP LaserJet Portfolio to reach Emerging Markets
Mark Peters : April 20th 2006 - 08:15 CET
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HP HP LaserJet Portfolio to reach Emerging Markets : HP has extended its LaserJet portfolio to address business customers in fast-growing emerging markets as well as those looking to print marketing collateral in-house. The portfolio now includes an expanded lineup of HP Color LaserJet printers, a relationship with iStockphoto to facilitate access to its online image library, high-performance all-in-one and monochrome printers, and new services & software to enrich the overall printing experience. Many of the products meet the need for efficient printing, which is universal among small businesses. These products are especially appealing to customers in countries like China, India, Russia & Brazil as well as customers in North America.
HP LaserJet Portfolio to reach Emerging MarketsHP LaserJet Printing Portfolio
"Whether working from a home office in Alaska or a small business in Shanghai, customers can find an HP printing solution that meets their needs," said George Mulhern, senior vice president, LaserJet Business, HP. "Unlike our competitors, HP understands that customers are not looking for a one-size-fits-all product line to help them increase their marketing effectiveness." Products available in North America include:



HP LaserJet 1018, an affordable monochrome printer that offers the world's smallest footprint for a laser printer. Priced starting at $129 and expected to be available May 1.

HP LaserJet 3050 all-in-one, a compact printer, scanner, copier and fax solution with fast printing speeds of up to 19 pages per minute. Priced at $299 and currently available.

HP LaserJet 5200 series, a wide-format, A3 printer series with HP Instant-On Technology, which reduces warm-up time so the first page comes out quickly, regardless of when the printer was last used. The series is supported by the HP Easy Printer Care 1.5 printer management tool, priced starting at $1,439 and expected to be available May 1.

Expanding infrastructure in emerging geographies
To better understand how challenging environmental conditions common in emerging geographies can affect a customer's printing experience, HP recently opened a product test center in Shanghai, China. Airborne particulate pollution, frequent power surges and outages, and extreme ranges in temperature and humidity are among the factors being studied. HP also has expanded distribution to areas of China outside of the major cities to reach small business owners who currently have limited access to HP products.

HP LaserJet Portfolio
"HP is skilled at identifying end users' specific printing needs and delivering products to meet them - a critical factor to the company's success within emerging geographies," said Robert Palmer, director, InfoTrends. "Instead of sending 'cast offs' to these regions, HP is primed to continue to show leadership worldwide by creating localized versions of their latest LaserJet introductions. This product rollout strengthens HP's LaserJet lineup considerably, providing strong capabilities at very attractive price points."

Improving in-house marketing effectiveness
With HP LaserJet offerings, businesses can make their marketing efforts more flexible and timely by creating and printing materials such as brochures, flyers and mailers in-house. HP also provides for high-quality color output with the following in-house marketing solutions; A new relationship with iStockphoto, a community-powered marketplace for stock photography. HP customers can access iStockphoto's 700,000-plus image library directly from the HP in-house marketing portal.

HP Color LaserJet 2605 series adds brilliant color to business output. The HP Color LaserJet 2605dtn is the world's first single-function color laser printer to have photo memory card slots.(3) Designed for HP ColorSphere toner, which provides stunningly high-quality prints, the series is priced starting at $499(1) and expected to be available June 1.

HP Color LaserJet 1600, an entry-level, personal desktop color laser printer designed for HP ColorSphere toner. Priced at $299(1) and expected to be available May 1.

HP Glossy Laser Presentation Paper for customers who want to print impressive presentations, proposals and marketing collateral on two sides. Priced at $12.99(1) for 300 sheets and currently available.

HP LaserJet 3052/3055 all-in-one - A flatbed all-in-one with full office functionality for small work teams with moderate volumes. Priced at $399/$499.

HP LaserJet 3390 all-in-one - A high-performance, desktop all-in-one with fast print speeds and versatile features for small work teams. Priced at $699.

HP LaserJet 9040 series - A versatile office printer that offers high-performance, high-volume, 11-inch by 17-inch, A3 printing and is designed for departments or large workgroups. Priced starting at $2,299. In addition, HP is offering three print cartridge dual-packs for the HP LaserJet 4100, 4000, 4050 and 3800 series printers. Prices vary depending on the model.

HP Business printing software and services
HP continues to enhance its Universal Print Driver Series for Windows, an industry first. The Universal Print Driver, a single driver replacement for all of HP's PCL5 and Postscript printers, dramatically simplifies driver management and end-user printing. The product has been updated with new features, including support for Postscript Level 3; user, printer and job status; supplies notification; and a wider variety of supported printers.

HP One-Time Replacement Care Pack
HP also unveiled a new service program called HP One-Time Replacement Care Pack. A low-cost alternative to the existing HP Care Pack, the service provides a convenient one-time replacement of a printer if it fails, plus unlimited remote diagnosis and support during the coverage period.

About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Jan. 31, 2006, HP revenue totaled $87.9 billion. More information about HP is available at the HP website.

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