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Jennifer Pricet : April 16th 2006 - 22:21 CET

InfoTrends shows growth retail photo print service


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InfoTrendsInfoTrends shows growth of retail print service : According to a recent study from InfoTrends, the use of retail photo printing services continues to grow. Retail services might involve ordering prints from a photo kiosk print station, ordering them over-the-counter at a retail store, or placing an order through a retailer's online site for pickup in the store. The study confirms that digital camera owners continue to use multiple sources for obtaining prints, but more people are shifting to retail. While only 13% of digital camera owners reported printing at retail most often during 2004 and 23% in 2005.Digital camera owners believe that printing at retail generates high-quality prints and is also a good way to obtain large orders.
InfoTrends shows growth retail photo print service Increasing retail photo print volume
As photo kiosk print stations become more widely available and storefronts continue to roll out net-to-retail services, retailers' share of print volume is expected to rise. Many questions remain, including whether retail outlets can balance ease-of-use and quick turnaround times with the consumer comfort that is needed to encourage creativity and large print orders. "The profile of the digital camera owner/printer has shifted from the tech-savvy early adopter to the mainstream family memory keeper, whose primary goal is to preserve images," says Ann Morris, a Research Analyst at InfoTrends.

Study - Retail photo printing services continues to grow
InfoTrends' report titled 2005 Photo Kiosk and Retail Digital Photofinishing End User Study Analysis is available immediately. The document explores how consumers approach different printing options and also considers their resultant printing behaviors. It looks at who prints, how they print, and what type of printing they do, including size of pictures and print orders. This study also discusses why some digital camera owners do not currently print at retail, and whether this will change with increased retail offerings and lower print prices.

About InfoTrends - Worldwide market research
InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industries. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available at the InfoTrends website.





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