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Ralf Jurrien : April 16th 2006 - 22:23 CET

Consumer Buying Guides launched by CEA & CNET


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CESConsumer Buying Guides launched by CEA & CNET : Consumer electronics are more accessible than ever now that the Consumer Electronics Association and CNET have joined forces to produce interactive CEknowhow Buying Guides to help consumers find products best suited for their needs. The Guides, which can be found on CNET’s web site and the CEA's consumer information site, are intended to ease consumer confusion about technology and lessen returns by providing useful information about consumer electronics products before shoppers even enter the store. The CEknowhow Buying Guides are currently available for digital imaging products and MP3 players hot gift items for upcoming celebrations such as graduation, Mother's Day and Father's Day.
Consumer Buying Guides launched by CEA & CNETFlash media buying guides
In addition to researching products with the interactive, Flash media buying guides, consumers can print out PDF summaries that serve as a checklist they can take into the store. The Buying Guides are brand-neutral and help consumers with everything from choosing the right amount of memory for a digital camera to picking the best accessories for an MP3 player. By year's end, CEknowhow Buying Guides will also be available for digital television, audio and wireless products. "The CEknowhow Buying Guides are a great addition to the tools, resources, and expert editorial content that CNET currently offers consumers to help them find the product that is right for them, and make the right buying choices," said Candice Meyers, senior vice president of CNET.

CEA & CNET - CEknowhow buying guides
"With its excellent reputation and a community of millions of loyal users, CNET was the ideal partner for the CEknowhow Buying Guides," said CEA Senior Vice President of Industry Relations Todd Thibodeaux. "Our goal was to create guides that offer the consumer enough information before the actual purchase to ensure that they buy the right product and accessories for their individual needs. We're also encouraging retailers, consumer education and shopping portals, and CEA members to link to the CEknowhow Buying Guides from their own websites."

About CEA - Consumer Electronics Association
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $125 billion in annual sales. CEA's resources are available online at CE’s web site, the definitive source for information about the consumer electronics industry. CEA also sponsors and manages the International CES Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

About CNET
CNET, a property of CNET Networks, Inc. is leading source of information and inspiration for those who get that life's gone digital. CNET's family of sites includes CNET’s web site, News’ web site, and Download’s web site. CNET's award winning editorial staff reviews thousands of products each year, providing expert and unbiased advice on what products to buy, as well as coverage of breaking news and trends. CNET also offers help and how-to features enhanced with video content that visually shows consumers how to get the most out of technology once they own it, and is a leading resource for trusted, safe, and secure downloads. With an extensive directory of more than 400,000 products and price comparisons, CNET also gives consumers the most up-to-date and efficient shopping resource on the Web.





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