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Adobe strategic alliance with Verizon Wireless
Jennifer Pricet : April 16th 2006 - 22:15 CET
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AdobeAdobe strategic alliance with Verizon : Adobe announced a strategic alliance with Verizon Wireless to start a mobile ecosystem built around Flash technology that will allow developers to create new interactive mobile content experiences for Verizon Wireless customers. Verizon Wireless is expected to become the first wireless operator in North America to introduce Flash enabled handsets that use the technology to deliver a customized user experience. Developers will be able to create and offer new rich content, applications and data services based on Flash and targeted at these handsets. Simple to use mobile experience will accelerate customer adoption of new data services." said John Stratton, vice president , Verizon Wireless.
Adobe strategic alliance with Verizon WirelessVerizon Adobe - Wireless experience
The powerful combination of Verizon Wireless and Adobe will enable the mobile developer community and content providers to target new handsets from the leading wireless operator, utilizing the design and development environments of choice for millions of designers and developers around the world Adobe Creative Suite and Macromedia Studio from Adobe. Using these industry standard creative tools, the development community can express their creativity and bring engaging mobile experiences to Verizon Wireless subscribers. "Verizon Wireless is an industry innovator and is pioneering new consumer content," said Al Ramadan, senior vice president, Mobile & Device Solutions business unit at Adobe.

Creative ideas to our connected mobile world
"This relationship marks an important point in the evolution of the wireless experience and provides an unique on-ramp for the millions of web designers who have been waiting to bring their creative ideas to our connected mobile world." The companies did not release information regarding potential launch dates nor financial arrangements. Developers interested in learning more about using Adobe products and technology to create content for mobile devices can visit the websites of Verizon and Macromedia.

About Verizon Wireless
Verizon Wireless was the first wireless company to launch a wireless broadband multimedia service when it introduced V CAST in February, 2005. Its award-winning wireless broadband network is the most robust in the United States. The V CAST coverage area, which mirrors the company's wireless broadband network, is currently available to 150 million Americans in 180 major metropolitan markets.

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. Adobe, the Adobe logo, Dreamweaver, Flash, InDesign, Illustrator, Macromedia, Photoshop, Premiere Pro and Studio are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

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