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Nikon at Japan Design Award 50 Years exhibition
Ilse Jurriën : April 10th 2006 - 08:08 CET
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NikonNikon at Japan Design Award 50 Years exhibition : Nikon announce that it will be displaying products from April 5 through 10, 2006 at the Japan Design - Good Design Award 50 Years exhibition held in Milan, Italy. This exhibition is sponsored by the Japan Industrial Design Promotion Organization to celebrate the 50th year since the founding of the Good Design Awards (G-Mark). 20 Japanese companies will demonstrate the history and potential of the designs of Japan that have led the world through innovation. Since its foundation as a manufacturer of optical instruments in 1917, Nikon has been a synonym for high quality, reliability, and elegance. Through continuing innovation, Nikon has pursued the objective of increasing the pleasures that photography can bring to people.
Nikon at Japan Design Award 50 Years exhibitionNikon concept camera models
As one of the companies that have received Good Design Awards, Nikon will display a lineup including three concept camera models, the Nikon F which was created with the cooperation of the late graphic designer Yusaku Kamekura, the F6 and D2H SLR cameras featuring a red triangular motif suggested by industrial designer Giorgetto Giugiaro, the F3 SLR camera custom-made for NASA (National Aeronautics and Space Administration), binoculars, and eyeglass frames, all clearly epitomizing the three key words of Nikon design: Reliability, Innovation, and Elegance.

• Nikon F / Cut Model (recipient of the 1966 Good Design Award)
• SLR Camera F6 (recipient of the 2005 Good Design Award)
• Digital SLR Camera D2H (recipient of the 2004 Good Design Award)
• Digital Camera COOLPIX SQ (recipient of the 2003 Good Design Award)
• Digital Camera COOLPIX S5
• Digital Camera COOLPIX P3, L3
• NASA Camera F
• NASA Camera F3
• Magnesium Cast Camera Body

• Binoculars V Line (recipient of the 1982 Good Design Award)
• Binoculars 8x42 HG DCF (recipient of the 1998 Good Design Award)
• Multisport Sunglasses (recipient of the 1990 Good Design Award)
• Clasio Eyeglass Frames (recipient of the 2001 Good Design Award)

About Japan Design: Good Design Award 50 Years exhibition
Japan Design: Good Design Award 50 Years is an exhibition produced by the Japan Industrial Design Promotion Organization to commemorate the 50th anniversary of Japan's foremost design awards, the Good Design Awards (also called the G-Mark system). Since 1957, the Good Design Awards have continued to motivate consumers and industry to strive for a society with a better everyday quality of life, a rich society traced out for Japan by the excellent examples of design we have selected. As a result, nearly 30,000 good designs have been publicly recognized so far, and the G-Mark is familiar to 90% of Japanese.

About Japan Industrial Design Promotion Organization
The Japan Industrial Design Promotion Organization (JIDPO) was founded in 1969 on the basis of a report submitted by the Design Council of the Ministry of International Trade and Industry. It is the only organization in Japan involved in the comprehensive promotion of design activities. Since its foundation, it has been involved in an ongoing series of promotional activities with the cooperation of government agencies, industrial bodies, and individual designers. These activities have included implementation on two occasions of a "Design Year" campaign, sponsorship of the "Good Design Awards" (the so-called "G-Mark"), and publication of the quarterly magazine Design News.

About Nikon
Nikon is the only major optical company in the world that still controls and manufactures every aspect of its glass-making business, allowing it to finely tune Nikon lens specifications, quality and performance. From the raw silicon to the final coatings, Nikon glass production is both a science and an art form. Nikon also plays an active role in supporting many different organizations, events and workshops through its Spirit Initiative campaign. The Nikon name is equated with extraordinary photographic performance, innovation, precision and optical quality.

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