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Kodak Photo Gallery commercial
Ilse Jurriƫn : April 10th 2006 - 08:06 CET
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KodakKodak Gallery commercial : Using an exclusive, free online tool, visitors of the Kodak website can import up to five digital pictures into Kodak's Gallery commercial, then view their own "edit" of the 60-second spot. You may then share the commercial with any number of e-mail recipients. "We received hundreds of letters and e-mails after the Kodak Gallery spots aired last year," said Marianne Samenko, Director, Worldwide Brand Communications, and Vice President, Consumer Digital Group. "People told us how moved they were by the emotional pictures in the spot, and how it really captured Kodak's ability to protect and share these images. We wanted to share the Gallery experience with them, and make it more personal by incorporating their own photos."
Kodak Photo Gallery commercialKodak Gallery - How it works
The home page of Kodak invites you to "add your pictures to our commercial." Using an easy-upload tool, you can select and add up to five digital pictures from your computer, then view the 60-second commercial online. Your personalized Gallery commercial - complete with music, scenes, and dialogue from the original TV commercial - will remain viewable via the email link for a minimum of 30 days. Afterward, you are encouraged to share your Gallery spot with family and friends. You can "create" as many versions of your commercial as you wish, using a variety of your photos. After viewing the spot, you can opt to join the Kodak EasyShare Gallery - the web's premiere online image sharing and printing service - at no charge, just by clicking an online link.

Kodak Photo Gallery commercial - Guide
In the commercial, a guide helps a group of children explore the Kodak Gallery, a vast exhibition hall with countless pictures of great and everyday moments. The guide exhorts the children to hear the voices of the photos say: "Keep me. Protect me. Share me. And I will live forever." Samenko said OgilvyOne, the online arm of the Ogilvy & Mather advertising agency, worked with web developers at Kodak to create the online tool that generates the personalized Gallery commercials. "It's another example of Kodak's efforts to transform our brand through innovative marketing," she said. "It demonstrates that pictures deliver a powerful emotional impact, no matter what medium is used to share them."

About Eastman Kodak Company
Kodak is the world's foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak's system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak's innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise.

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