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Ilse Jurriƫn : April 10th 2006 - 08:03 CET

Hitachi Deskstar used in StoreData Cinema System

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HitachiHitachi Deskstar used in StoreData Cinema System : Hitachi Global Storage Technologies (Hitachi) today announced that its award-winning Deskstar hard disk drive will be used in SM Data's StoreData Digital Cinema System, one of the first hard-drive-based digital cinema projection systems in Europe. The StoreData solution uses multiple 500-GB Deskstar 7K500 SATA hard drives for storing digital cinema content, replacing the need for storing and projecting cinema content using 35-mm films. Hitachi Deskstar drives were chosen for their large capacities, high reliability, ultra-fast transfer rates, quiet acoustics and low power requirements. Spain-based SM Data specializes in high-end, high-performance storage networking solutions.
Hitachi Deskstar used in StoreData Cinema SystemHitachi Deskstar 7K500 hard drive
The affordability and high capacity of hard disk drives bring tremendous benefit to the feature film industry much in the same way they have for the consumer electronics industry - in applications such as MP3, DVR and digital photography. The digitization and storage of cinematographic media - as with music, photos and video - allow for easier manipulation, distribution and management of the content and, thus, better cost- and process-efficiencies.

SM Data StoreData Digital Cinema System
"SM Data's StoreData solution is a pioneering step for both the film and hard drive industries," said Steve Pereira, director, EMEA, Hitachi Global Storage Technologies. "Our Deskstar drive has been extremely popular for use in digital video recorders and digital content management; the StoreData Digital Cinema System brings together the best attributes of those applications."

Hitachi hard drive - Cinema Projection
"We're excited to be one of the first companies to deliver a product that signifies a major shift in how traditional 35-mm films are stored and projected in theatres," said Jordi Sabiol, general manager, SM Data. "SM Data's StoreData Digital Cinema System along with the Hitachi Deskstar will transform cinema projection by making it more efficient, reducing costs and raising the bar of quality and comfort for viewers."

SM Data - StoreData Gespro & StoreData Decpro
SM Data's StoreData Digital Cinema System is comprised of two units: The StoreData Gespro and the StoreData Decpro. StoreData Gespro is a central server unit that stores the digital content and is capable of projecting multiple streams of cinema to rooms connected through a network. The SATA interface in Hitachi Deskstar allows for extremely high transfer rates. StoreData Decpro is an exhibition projection module used to project cinema in each room or theatre. StoreData Digital Cinema System's architecture has the capability of managing all cinema formats and currently is based on the commonly used architecture as defined by Digital Cinema Initiatives.

Hitachi hard disk drive based system
The hard-disk-drive-based system is the result of best-of-breed technology contributions made by three Spanish companies: Apuntolapospo, a post-production cinema company, Diginsys, an expert in audio/video compression formats and SM Data, which specialises in high availability storage systems.

About Hitachi Deskstar
Hitachi's Deskstar family of products has been widely recognized for its performance and capacity leadership. Deskstar products also integrate Hitachi's Smooth Stream technology to enhance video streaming functionality and were the first ATA drives to reach data transfer rates of 3.0 Gb/s. Additional information about Hitachi Deskstar hard drives can be found at the website of Hitachi.

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