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Ralf Jurrien : April 8th 2006 - 01:19 CET

Cypress appoints Hedayati as vice president


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CypressCypress appoints Hedayati as vice president : Cypress Semiconductor Corp. today announced the appointment of Babak Hedayati as senior vice president of worldwide marketing; Former Xilinx Executive Brings 18 Years of Experience. An 18-year veteran of the semiconductor industry, Hedayati comes to Cypress from Xilinx Inc., where he headed that company's Worldwide Product Solutions Marketing Organization and helped to establish it as a clear leader in the programmable logic business. Hedayati's responsibilities at Cypress will include strategic and vertical marketing, mergers and acquisitions and corporate marketing communications. He will report to Chris Seams, executive vice president of Sales, Marketing and Operations.
Cypress appoints Hedayati as vice presidentCypress - VP of worldwide marketing
"Babak brings nearly two decades of technology marketing experience to Cypress with broad experience marketing semiconductors, software, intellectual property, and systems," said Cypress EVP Seams. "At Xilinx, he helped to shape and execute innovative marketing strategies, campaigns and product launches, enabling the company to expand into new markets and transform itself from a glue logic vendor to a system solutions provider. I am confident that Babak will be instrumental in improving our go-to-market strategy, positioning us for growth over the long haul."

Babak Hedayati - Innovative semiconductor company
"I am thrilled to join one of the best brands and most innovative semiconductor companies in the world," Hedayati said. "Cypress maintains an aggressive entrepreneurial leadership team and attitude. It has solid core businesses including memories, USB and clocks -- and unfolding opportunities in programmable mixed-signal arrays, silicon solar cells, CMOS image sensors and optical technologies. Cypress clearly is poised to capitalize on market trends better than any time in its history." Prior to joining Xilinx, Hedayati held positions at Altera, 3DO, Zycad, and National Semiconductor. Hedayati holds a bachelor's of science degree in electrical engineering from San Jose State University and has continued his education through the Stanford Executive Program.

About Cypress
Cypress solutions are at the heart of any system that is built to perform: consumer, computation, data communications, automotive, industrial, and solar power. Leveraging a strong commitment to customer service and performance-based process and manufacturing expertise, Cypress's product portfolio includes a broad selection of wired and wireless USB devices, CMOS image sensors, timing solutions, network search engines, specialty memories, high-bandwidth synchronous and micropower memory products, optical solutions, and reconfigurable mixed-signal arrays. Cypress stock is traded on the New York Stock Exchange under the ticker symbol CY. More information about the company is available online at Cypress’ web site.





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