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Mark Peters : March 20th 2006 - 00:05 CET

Consumer electronics industry shows robust growth


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CESConsumer electronics industry shows robust growth : The consumer electronics industry continues to drive the USA economy with robust growth throughout the entire employment spectrum, as well as record-breaking productivity according to a new report issued today by the Consumer Electronics Association (CEA). "The data CEA released today underscores that America's consumer technology sector is influencing all aspects of our economy with strong employment growth and continued productivity gains," said Gary Shapiro, CEA president and CEO. "Our industry serves as a prime example of American ingenuity, with the industry employment picture giving every indication that the exceptionally strong growth will only continue."
Consumer electronics industry shows robust growthConsumer electronics industry growth
As of December 2005, the Consumer Electronics industry employed approx. 1.9 million people or 1.4% of the U.S.'s non-farm workforce. Encompassing employment across the entire value chain, this can be distributed to categories of retail (574,000), manu-facturing (212,000), transportation (38,000), and use (1,073,000). In 2005, the industry added 30,000 jobs to realize a 1.5% industry employment increase. Since 1990, industry employment has increased a total of more than 19%. Phenomenal productivity statistics further highlight the success of the USA Consumer Electronics related industry. While general retail productivity increased 52 percent in the ten years from 1994 to 2004, Consumer Electronics related retail productivity increased an extraordinary 309 percent. Over the same ten year period, Consumer Electronics related manufacturing jumped more than 126 percent, while general U.S. manufacturing productivity increased 49 percent.

Consumer Electronics related manufacturing
Additionally, while U.S. real wage growth has stagnated since 2000, Consumer Electronics related manufacturing has witnessed the expansion of real wages by nearly 19 percent. In the last five years, Consumer Electronics retailers alone have witnessed an expansion of nearly 4 percent. Moreover, the Consumer Electronics industry's wages are highly competitive when compared to aggregate average manufacturing and retail wages. CEA's report illustrated that CE manufacturers and retailers pay their employees 15 and 18 percent more than the aggregate average respectively.

Consumer electronics market
As of December 2005, production worker employment in Consumer Electronics related manufacturing was growing at better than 11 percent year-on-year, which represents the highest year-over-year growth in more than 15 years. What's more, since the end of 2004, Consumer Electronics related manufacturing has expanded production worker headcount in the U.S. while non-production worker headcount has declined year-over-year. With 30 to 40 percent of the consumer electronics market, the USA is a natural choice for firms who want to maximize the efficiency of their supply chains. Thus, production work in USA Consumer Electronics related manufacturing is thriving.

About the Consumer Electronics Association
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.





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