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Carl Zeiss Lens Division opens own sales department
Mark Peters : March 17th 2006 - 08:33 CET
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ZeissCarl Zeiss Lens Division opens own sales department : Starting April 2006, the Carl Zeiss Camera Lens Division will take full responsibility for the global distribution of its products. The division is implementing this measure in preparation for the launch of the new ZF lenses for Nikon SLR cameras and other future product lines. The company’s new sales department will also be responsible for the Zeiss Ikon camera system previously distributed by a partner. The product line available for this rangefinder camera includes ZM lenses, a unique line of ZEISS M-mount lenses. Dr. Winfried Scherle, Vice President and General Manager in the Camera Lens Division of Carl Zeiss, expects significant progress to be made through this development.
Carl Zeiss Lens Division opens own sales departmentDealers and photographers will benefit
“Our own sales department will allow us to be considerably closer to new developments on the market. We will be able to convey the benefits of our products more directly and effectively to dealers and photographers. And from them we will receive straight, truthful comments that will help us develop even more impressive products in the future.“

Carl Zeiss - Sales department
The sales department for camera lenses will have its first branches in the key markets Europe, North America and Asia. From these locations, it will primarily utilize the expertise of experienced local and regional specialist dealers who already market Carl Zeiss lenses with such camera brands as Hasselblad or Rollei, or via Sony digital cameras. As in the past, these systems will be marketed by the camera manufacturers themselves.

Carl Zeiss Lenses - 16 million camera lenses
In 2005, Carl Zeiss AG brought over 16 million camera lenses onto the market. The main customers are Sony, Nokia, Arnold & Richter in Munich (the world’s biggest manufacturer for the equipment used in cinema and TV movie production), Hasselblad (the most important provider of professional medium format cameras in the world), as well as Band Pro Film & Video in Hollywood and the professional camera manu- facturers Alpa in Zurich, Sinar in Schaffhausen, and Rollei/Franke & Heidecke in Braunschweig. To guarantee global availability of the Zeiss Ikon system, ZF-lenses and lens accessories, Carl Zeiss will simultaneously offer an online ordering facility on the Internet, which will be available at the Carl Zeiss website from April 3, 2006.

About Carl Zeiss
Founded as a workshop for precision mechanics and optics in the German city of Jena in 1846, Carl Zeiss is today a global leader in the optical and opto-electronic industries. There are currently more then 14,000 employees in the Group. We have offices in over 30 countries and are represented in more than 100 countries, with production centers in Europe, North America, Central America and Asia. The company's headquarters are located in Oberkochen, Germany, in northeastern Baden-Wuerttemberg. Our most important task, as we see it, is to enable science and technology to go beyond what man can see. "We make it visible", our corporate slogan, and our promise to our customers to open doors that were previously sealed. We are market leaders in the majority of our fields.

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