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Mark Peters : March 14th 2006 - 01:07 CET

Kodak Cameras receive 2006 iF Product Design Award


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Kodak Kodak Cameras receive 2006 iF Product Design Award : Three digital imaging products from Eastman Kodak Company have received the prestigious iF Seal of Design Excellence, announced this week in Hannover, Germany at the CeBIT 2006 technology fair. The Kodak Directview DR7500 System, along with the Kodak EasyShare P850 and EasyShare P880 digital cameras, earned the highly regarded 2006 iF Product Design honors. Showcased at the annual CeBIT technology fair in Germany, the iF Design exhibition showcases a range of cutting-edge product designs, ranging from cellular phones to sleek luxury sports cars. In 2006, the design organization said, just under 2,000 products submitted from 37 countries competed for an iF award.
Kodak Cameras receive 2006 iF Product Design AwardiF Product Design Award 2006
Kodak's award winning product entries "successfully asserted (themselves) in a first-rate, highly international competitive environment," the iF organization said. The 20 iF design jurors judged products in 12 categories including consumer electronics, computers, lighting, house-hold / residential, and leisure / lifestyle products. Since 1953, the iF design award has served as a prestigious trademark for outstanding design, and many manufacturers incorporate the red iF logo in product packaging and literature. All iF design award products will be presented at the iF design exhibition, which runs until September. More than 300,000 international visitors are expected to view the exhibit. The Kodak products recognized with the iF Design Award of Excellence include:

Kodak EasyShare P850 Digital Camera
The Kodak EasyShare P850 camera, a five-megapixel compact camera featuring imaging stabilization and a 12X optical zoom lens. Optical image stabilization, combined with the advanced, hybrid AF system (25 selectable points), provides a 2-stop advantage over non-Image Stabilized systems for better capturing subjects in low light for both still and video. For instance, if a particular scene called for at least a 1/500 shutter speed to “stop” the action under normal circumstances, the Kodak P850 could deliver the same effect with a much slower 1/125 shutter speed, resulting in a bright yet crisp image. It also minimizes handheld camera shake at longer focal lengths, which is critical when not using a tripod, a scenario found on the sidelines of sporting events, on scenic hiking trails, and during everyday spontaneous picture-taking when carrying a stabilizing device is impractical.

Kodak EasyShare P880 Digital Camera
The Kodak EasyShare P880 camera, an eight-megapixel model with a zoom range of 24-140 mm. The innovative Kodak EasyShare P880 digital camera brings in-demand Kodak technologies and features to serious photographers, setting a new price-to-performance benchmark. It provides more expansive picture-taking capability with a 24-140mm (35mm equiv.) wide-angle, f/2.8 - f/4.1, professional-quality Schneider-Kreuznach VARIOGON zoom lens. The 24mm wide angle setting is ideal for landscape photography, allowing a person to get closer to subjects, while contributing to greater sense of place by “pulling in” foreground objects with greater depth of field. It’s also ideal for interior photography, where barriers such as walls typically make it difficult to get all desired subjects into a shot. Creative photographers can also shoot with this wide perspective for unique portraiture, or to capture a greater scenic expanse for later cropping.

Kodak Directview DR7500 Digital radiology system
The Kodak Directview DR7500 System, a modular digital radiology system that enables medical facilities to configure a digital x-ray solution that meets their individual requirements. The system features a unique wall stand capable of three-axis movement to capture a wide range of upright, horizontal and cross-table projections. The system also features a fixed, elevating table with four-way float that provides flexible patient positioning. Auto-positioning capability moves the equipment to predefined positions with a press of a button.

Kodak - iF Product Design Award
"When design and functionality are interwoven, the resulting products deliver uncompromised usability and performance," said Paul W. Porter, Director of Corporate Design & Usability at Kodak. "These three products demonstrate Kodak's design and innovation leadership, and we're honored that our Health Group products, as well as our Consumer Digital Group products, were recognized by the iF panel of design experts."

About Eastman Kodak Company
Kodak is the world's foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak's system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak's innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise.





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