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Mark Peters : March 11th 2006 - 17:55 CET

Sony DSC-T7 receives iF Gold Award


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Sony Sony DSC-T7 receives iF Gold Award : At the awards ceremony for the iF product design award 2006, held at CeBIT 2006, Sony was a runaway winner scooping 14 iF product design awards, including the prestigious iF gold awards for its Sony DSC-T7. Selected from 1,952 products, entered from 37 countries worldwide, the International Forum Design awarded the coveted iF seal of design excellence to the following Sony products within the category Consumer Electronics/Telecommunications. The Sony T7 which won an iF gold award is measures only 9.8 mm deep at the thinnest point. The shooting-mode settings can easily be controlled using only the left hand, as the relevant buttons are all located on the left-hand side of the camera's rear face.
Sony DSC-T7 receives iF Gold AwardSony DSC-T7 - Compact camera
To win an iF product design award in such diverse categories is a tremendous recognition,” commented Fumitaka Kikutani, Director, Sony Design Centre Europe. “Design is a very strong driver in Sony product evolution. Through our global network of Sony Design Centres, we maintain a design ethos that drives our business forward.” "The Sony T7 is very compact, and yet it is neither too slim nor too small to hold comfortably in your hands,” remarked judge Ehlén Johansson from MEJK Design in Malmö. “The lens closes very elegantly and the shutter release reacts extremely quickly."

Sony DSC-T7 digital camera - Dimensions and Operation
The Cyber-shot T7 which won an iF gold award is a card-type digital camera that is just 9.8 mm deep at the thinnest point. The shooting-mode settings can easily be controlled using only the left hand, as the relevant buttons are all located on the left-hand side of the camera's rear face.

Sony DSC T7 - iF Gold Design Award
The camera was given a simple design, with monotone colours rather than a showy scheme, the design effort concentrated on creating a camera that any adult would feel comfortable carrying around with them at all times. The body is made of stainless steel and its slim feel was emphasized even further through the rounding of the upper corners. To enhance the high-quality feel imparted by the stainless steel, a hairline textural finish was applied, showing the designer’s commitment even in the finest details.

About Sony Europe
Sony has become one of the best known global brand names. Whether in the home, on the move, or at work, Sony products are renowned for their quality and design innovation. From the invention of the Walkman Personal Stereo to the on-going development of new generation digital technologies, Sony's name is synonymous with innovation in audio-visual communication. With its music, pictures, game and online businesses, Sony is uniquely positioned to become a leading personal broadband entertainment company in the 21st century. Much of the research and development associated with this evolutionary process is taking place in Europe. Sony's ties with Europe are strong and close. In June 2000 the company opened its Sony Center am Potsdamer Platz, home to Sony Europe's corporate headquarters and a significant architectural and cultural addition to the new German capital city. Ever since its inception in 1991, German-American architect, Helmut Jahn's innovative building concept has signified Sony's vision and commitment to a new unified Europe with a rejuvenated Berlin at its heart. Built on Potsdamer Platz, the Sony Center represents one of the city's largest urban redevelopment projects since the fall of the Berlin Wall and the reunification of the city.





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