Point and Shoot Sales Forecast|
According to the NPD Market Outlook, point and shoot digital cameras, which represented 73% of 2005 digital camera revenue, are expected to reach $5 billion in revenue in 2006, an eight percent increase over 2005, while unit sales will account for 95 percent of the digital camera market, exceeding 27 million, a 16 percent increase over the same time period. The NPD Group expects sales will begin to slow down in 2007, when the point and shoot market is expected to peak, but even with this change point and shoot cameras will remain the dominant technology, representing more than 70 percent of revenue through 2008, followed by a dip to slightly below 70 percent in 2009 and 2010. Unit sales will account for 90 percent of the digital camera market through 2009, and dip just slightly below 90 percent in 2010. The average selling price (ASP) for point and shoot digital cameras will drop in 2006 to approximately $182, a seven percent decline from 2005, and only fluctuate within five dollars through 2010.
Digital SLR Sales Forecast
While digital single lens reflex (DSLR) sales make up a significantly smaller portion of the digital camera market, The NPD Group forecast shows DSLRs comprising 33.6 percent of revenue and over 11 percent of unit volume by 2010. In 2006, sales in the U.S. could reach $1.7 billion, a seven percent increase over 2005, while unit sales could reach 1.8 million, a 54 percent increase over last year. The ASP for Digital SLRs in 2006 is expected to decline over 30 percent to around $942, and continue to fall through 2010, settling at around $737. "The notion that the digital imaging market is losing ground just isn't accurate," said Baker. "Overall, the short-term outlook is very good, and while the long-term outlook shows declines in sales, there is still great potential for the market."
About The NPD Group
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