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Mark Peters : March 6th 2006 - 16:50 CET

CeBIT 2006

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CeBITCeBIT 2006 : The CeBIT success story continues unabated. In March 2006, the world will again be treated to a truly unique showcase that covers the entire digital universe at a single location - in Hannover, Germany, from 9 to 15 March 2006. But CeBIT is much more than just a shop window for new products. Knowledge transfer and networking also play an increasingly important role. With around 30 special presentations and 800 individual lectures, CeBIT is the leading platform for know-how transfer and community building. Furthermore, with 128 000 professionals attending from across the world, no other ICT trade show enjoys such an unparalleled international profile. The CeBIT 2006 will offer also offer expert conventions.
CeBIT 2006CeBIT 2006 Huge international appeal
The same international appeal is also evident on the exhibitor side. Organizers Deutsche Messe AG are expecting nearly 6,300 exhibitors from some 70 countries at CeBIT 2006. Something like 3,300 of these firms have registered direct from abroad. Their numbers are swelled by the many international concerns which will be represented at the show by their German branch companies. The main growth area for exhibitor registrations is in Asia, with China, Hong Kong and South Korea all represented much more strongly in 2006. Next year's CeBIT is expected to attract over 1,700 exhibitors from the Asian-Pacific region - a figure unmatched by any other trade fair of its kind in the world, even in Asia. It is also gratifying to note the continuing interest from firms in the growth regions of Eastern and Central Europe. With over 200 exhibiting firms in 2006 the level of participation remains virtually unchanged from this year - despite drastic cuts in state subsidies for trade show exhibitors. Total stand bookings for the next CeBIT amount to over 300,000 m². The large number of new registrations and returning CeBIT exhibitors is particularly pleasing. The 150 'new acquisitions' include top names such as LM Ericsson, Emerson Networks, Gazprom, the Metrogroup, Netgear, Vestel Foreign Trade and ZTE.

CeBIT 2006 - Digital Solutions for Work & Life
Only CeBIT shows how digital solutions for work and leisure are now rapidly converging - from software and electronic devices for business, via communications solutions for home and office, to the complete 'digital lifestyle'. The show reflects this process of convergence across the market spectrum, as information and communication technology begins to merge not only with consumer electronics and home entertainment, but also with traffic telematics and logistics.

CeBIT helps to build communities
CeBIT makes room for discussion of topical themes. Alongside the comprehensive array of exhibits covering the entire market spectrum, the program includes a growing number of themed displays that address the practical needs of the user. Each of the major display categories at CeBIT comes with its own program of forums, special events and 'hot topics', which serve to promote knowledge transfer and to build and strengthen communities. In the display category 'Business Processes', for example, we find presentations on the themes of RFID and Security. In the segment 'Digital Equipment & Systems' the highlighted themes include HDTV and Personal and Mobile Storage.

CeBIT 2006 - Communications
Among the exciting offerings to accompany the display category 'Communications' are the special presentations VoIP@CeBIT and WLAN World. Top themes in this section include 'Telematics, Navigation and Logistics' and mobile phone TV. More solutions with the emphasis on practical application are on offer at the presentation 'Bank-Finanz-Systeme' in the 'Banking & Finance' segment, at the special display 'Geo-Information Systems' and the 'eHealth' section of the 'Public Sector Parc', as well as in the 'future talk' discussion forum that forms part of 'future parc'. The organizers of CeBIT have made a concerted effort to address the needs of small and medium-sized enterprises, with facilities such as the redesigned SME Forum in Hall 5, a dedicated website that can be accessed all year round, and the special presentation 'CeBIT Business Solutions' - plus specific offerings from individual exhibitors and lecture events in all display categories at the show.

CeBIT 2006 as the meeting place for the ICT elite
For many years now CeBIT has been viewed as the meeting place of choice for the international ICT elite. New in 2006 is a series of keynote speeches delivered by senior industry figures at intervals throughout the show. Next year's roll-call of distinguished speakers includes Anand Chandrasekher, Vice President of Intel, and Guerrino De Luca, CEO of Logitech. The keynote speaker at the opening ceremony in March is Vodafone boss Arun Sarin. More heavyweight figures will be attending the 'International CeBIT Summit', which takes place on the day before the opening. Among those taking part are Shai Agassi, member of the Board of SAP, Gianfranco Lanci, President of Acer, Colin MacLean Boyd, CIO of Sony Ericsson, and Viviane Reding, EU Commissioner for Information, Society and Media.
CeBIT - always something new.

CeBIT 2006 - Digital Living
Making its debut next year is the new feature event 'Digital Living' in Hall 27. Boasting an emotional appeal, this separate manufacturer-neutral platform created by Deutsche Messe AG is designed to supplement the more conventional CeBIT displays of digital consumer electronics. At 'Digital Living' the approach is very much hands-on, and visitors are encouraged to try out CE solutions for themselves. Aimed mainly at trade buyers and techno-freaks everywhere, the new event is open daily until 10.00 p.m., admission 10 euros.

The history of CeBIT
CeBIT is the world's largest trade fair showcasing digital IT and telecommunications solutions for home and work environments. The key target groups are users from industry, the wholesale/retail sector, skilled trades, banks, the services sector, government agencies, science and all users passionate about technology. CeBIT offers an international platform for comparing notes on current industry trends, networking, and product presentations. Deutsche Messe AG has organized CeBIT in Hannover each spring since 1986. Over 6,200 exhibitors from around 70 countries and some 480,000 visitors from all over the world attended the last CeBIT in 2005. CeBIT 2006 will be held under the "Digital Solutions for Work & Life" banner.

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