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Mark Peters : March 1st 2006 - 19:00 CET

PMA 2006 Silverwire acquires Axiom Connection


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SilverwirePMA 2006 Silverwire to Acquire Axiom Connection : Silverwire, the global digital imaging application and services leader announced today its acquisition of Axiom Connection., a UK-based company with representation in the USA, Europe and Asia. The acquisition will allow Silverwire to expand its offering of software applications, services and customized solutions in the in the General and Photo Retail space. "We see the need to make self-service solutions 'work harder'," says Sue Allen, Axiom Vice President Sales. "Using our software, on-line network and integration services, retailers can now offer third party products like mobile pre-payment top-ups, iTunes vouchers, content downloads and much more in the store.
PMA 2006 Silverwire acquires Axiom ConnectionRemote Photo Kiosk Management
"Combining Remote Kiosk Management tools and our new Digital Signage technology will allow retailers to up-sell and maximize their return on investment", added Sue Allen. Latest designs of kiosk workflows now support both front and behind the counter services allowing retailers to offer customized user interaction. This adds to the existing possibilities to do in-store, on-line ordering of calendars, photobooks, scrap books, collages, prints and large format posters. Many of these possibilities will be shown at the Silverwire booth #4677 at PMA 2006.

Digital press market
Silverwire, catering exclusively to OEMs and business customers in the photo, retail, telecom and digital press market segments, was formed through a merger of three digital imaging companies in February 2003. Profitable from the start, Silverwire has quadrupled both the number of employees and revenues since inception. Axiom is a software company that specializes in providing leading-edge products and solutions to the retail digital imaging industry. With a core group of 35 professionals based at Hungerford in England, Axiom has established itself as a market leader on both sides of the Atlantic.

Silverwire Global solutions
"The industries we are serving are global - global presence, global solutions, global infrastructure and global contract terms are expected," says Ulf Claesson, CEO, Silverwire Holding Ltd. "Given the market growth and expectations from our major customers, we have decided to join forces with another major industry player to have access to more development capacity and leverage synergies in products, support, staffing and finance."

Silverwire acquires Axiom Connection
The acquisition will allow for faster delivery times due to increased resources and the ability to handle more projects in parallel. With this acquisition Silverwire will become one of the largest suppliers of software and professional services for self-service - based retail solutions worldwide, solidifying their position as the leading integrator of retail solutions with POS, retail back-end and production systems. Axiom Connection Ltd will retain its name and continue to operate as a separate entity within the Silverwire group.

About Silverwire
Silverwire provides the photo industry, retail, telecom and digital press industries with innovative, award-winning patented solutions for digital image processing and on-line commerce. Silverwire products include Internet print services, lab production software, kiosk solutions, consumer photo applications and mobile services and applications. Silverwire-creating the future of digital imaging. Silverwire is headquartered in Switzerland, with offices in Germany, Great Britain, the United States and China.

About Axiom Connection
Axiom was formed in 1994 by drawing together diverse skills from across the imaging industry. The initial focus was on providing RIP technologies to support large-scale printing on color copiers, dye-sub printers, poster printers, film recorders and digital minilabs. Axiom is a software company that specializes in providing leading-edge products and solutions to the retail digital imaging industry. With a core of 35 professionals based at Hungerford in England, Axiom has established itself as a market leader on both sides of the Atlantic and in Asia.





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