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I3A Consumer Photo Preservation Initiative
Ilse Jurriƫn : February 28th 2006 - 04:00 CET
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i3aI3A Consumer Photo Preservation Initiative : The International Imaging Industry Association (I3A), the leading global association for the imaging industry, today announced the launch of its Consumer Photo Preservation Initiative (CPP). This effort is designed to take the mystery out of preserving digital images by educating consumers about the risks, nature and proper methodology for storing, cataloging and preserving digital images using an easy to follow step-by-step approach. A period of Open Enrollment will now provide the opportunity for interested I3A member companies to confirm their commitment to the project. The announcement was made in conjunction with I3A's activities at the PMA 2006 taking place in Orlando this week.
I3A Consumer Photo Preservation InitiativeConsumer Photo Preservation Initiative
Having just completed the Idea and Investigation phases of the I3A Initiative program, the Consumer Photo Preservation Initiative now launches into execution of the Work Plan, describing the project's scope, deliverables, budget and timeline, which has now been approved by I3A's Management Committee. I3A now welcomes any vendor company - from the traditional to online services to software vendors to mobile imaging companies - to join this effort, so that this project may provide a comprehensive approach, encompassing all practical solutions to the problem of digital image archiving for consumers. All interested companies may sign up to participate by contacting the I3A Standards.

International Imaging Industry Association - CPP Initiative
"The CPP Initiative recognizes the imaging industry's responsibility to maintain trust with consumers, enabling them to preserve and protect their images in light of the constantly changing digital world, and the challenges in managing digital content over long periods," said Lisa Walker, I3A's president. "Estimates indicate that over 6 billion images are snapped by digital cameras and camera phones every year. This staggering total means that guidelines for storing, preserving and cataloging images are imperative now."

I3A CPP Initiative - Education
Representatives from digital camera manufacturers, telecomm carriers and software companies determined the scope of the project and its objectives. The primary goal for the Initiative is education - providing the information to the public via a consumer Web site to educate and motivate people to take steps to protect and preserve their digital photos. The site content will explain various storage options, their strengths and weaknesses and easy to follow best practices for minimizing risk. This content will provide consumers with practical advice while maintaining objectivity and impartiality with respect to specific brands, products and services.

I3A Consumer Photo Preservation Initiative - Downloadable guidelines
In addition, the site will offer downloadable guidelines for best practices for various archiving options available to consumers. By utilizing information on the site, consumers will learn how to properly store, manage and protect their precious digital memories. Investigation phase participants discussed the importance of providing consumers with a "cookbook" approach to managing their photo collections, based on the relative value they put on each of their photos or collections; in other words, how long they desire to keep those photos. The lack of information now available to consumers on storage methods and media makes this an important deliverable.

About the International Imaging Industry Association (I3A)
I3A is the leading global imaging industry association, driving growth of and setting standards for the photographic and information imaging markets. As the industry focal point, I3A offers a framework and environment where members can quickly find resources to solve critical issues and develop market solutions. Members of I3A work together to find common ground for advancing the industry and to enable better products and services for their customers.

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