Samsung NX500 Sony CyberShot HX90 Canon PowerShot G3 X Panasonic DMC-FZ330 Nikon Coolpix P900 Olympus Stylus 1s
Samsung NX500 Sony CyberShot HX90 Canon PowerShot G3 X Panasonic DMC-FZ330 Nikon Coolpix P900 Olympus Stylus 1s
Lets Go Digital
Powered by True
Counted by
Klegg Mini celebrity endorsement with Paula Abdul
Ilse Jurriƫn : February 28th 2006 - 03:15 CET
Digital Camera Review Test Appareil Photo Numerique Prueba camara digital Digitale Camera Test Dijital Kamera Incelemeleri Digitalkamera Test Digitalkamera
KleggKlegg Mini celebrity endorsement with Paula Abdul : President of Klegg Electronics, Dennis Gentles, needed to take his company's product, 'The Klegg Mini,' the world's smallest MP3 player - and one of the most affordable - to market. But, he had a problem. "I needed that celebrity endorsement, I wanted Paula Abdul because of her popularity and her brand identity in music, but we just didn't have the resources. So, I offered her a large chunk of the company. And it worked," says Gentles. Not only did Klegg stock soar with the news that Abdul had signed on, but Paula began a publicity campaign that had her pitching the Klegg Mini on: Entertainment Tonight, Access Hollywood, The Ellen DeGeneres Show, The Today Show, amongst others.
Klegg Mini celebrity endorsement with Paula AbdulKlegg Mini - Paula Abdul
"Overnight, the name 'Klegg Mini' became synonymous with Paula Abdul. She put her heart and soul into the PR campaign and really pitched hard because she was a major stockholder," notes Joe Davis, Sr. VP of Clearvision, Inc., the marketing company that advised Klegg to sign Paula. "Here you've got a major celebrity," continues Davis, "She's on TV talking about her favorite gizmo and it's something 'Jane Doe' in Iowa can afford. It's a no-brainer. Consumers are going to buy and stock traders are going to invest. Using Paula to promote the product gives huge credibility to Klegg, they are seen as a serious contender, and at the same time, Paula instills confidence in consumers."

Klegg Mini - MP3 market
The new Klegg Mini is slated to dramatically expand the $40 billion MP3 market, one of the fastest growing electronics markets in the world. Sales of MP3 players topped 27 million units worldwide in 2004 with an expected growth rate of 30% annually over the next five years. "The portable music device category exploded this year, with interest in MP3 players up 9 percent over last year's survey..." reported Todd Board, leader of Ipsos Insight's Technology & Communications practice, on

Klegg Mini world's smallest MP3 player - Price
The Klegg Mini is available for $79.95, and can be purchased online at the web site of Klegg. It is small enough to fit on a key chain, starts at under $80, and holds over 250 songs and 10,000 photos or hours of voice recordings. The Klegg is 1.8 inches long, 1.6 inches wide, and only 1/2 inches thick.

Celebrity endorsement - Major and Smaller companies
Major corporations have been utilizing the celebrity endorsement with success since the birth of advertising. Smaller companies have rarely had the resources to compete. In the past, celebrities usually received a hefty annual fee for spokesperson duties, which included all commercials (TV and radio), personal appearances and print advertising. However, in recent years, many of these famous endorsers have opted to be rewarded in the form of stock. Two notable celebrity product marriages from the recent past include: William Shatner and Priceline (netting him more income than from his entire performing career) and George Foreman and The George Forman Grill. According to Forman's Attorney Henry Holmes, "By having stock in the company...(George has) done very well."

Paula Abdul and The Klegg Mini - Celebrity endorsement
This latest celebrity product marriage, between Paula Abdul and The Klegg Mini, hope to fair as well. "If the continued strength of the stock and the on-going success in consumer sales are any indication, let's just say, we're very, very happy. This is a happy marriage," beams Gentles.

   Color display MP3 player Klegg mini
   SigmaTel MP3 player with color display
   Philips GoGear HDD1630 MP3 player
   Next  Bellamax UpShot Beta photo editing software tool
   Previous  Adobe Photoshop Services expanded
   News by brand:Klegg
   News by category:Source of Information
   News by brand and category:Klegg Source of Information

LetsGoDigital digital camera magazine
Latest Klegg announcements
Klegg Electronics sponsors William Rast collection
MP3 Player with color display from Klegg
Klegg Mini celebrity endorsement with Paula Abdul
Color display MP3 player Klegg mini
Twitter LetsGoDigital
Latest news headlines
Panasonic DC-GX800 test pictures
Panasonic GH5 offers 6K photo function
Panasonic Lumix FZ80 captures 4K Photo & 4K Video
Panasonic Lumix FZ80 superzoom camera
Panasonic DC-GX850 records 4K Video and 4K Photo
Panasonic Lumix GX850 mirrorless camera
Nokia 6 Android Nougat smartphone
Panasonic Ultra HD OLED TV with HDR support
Panasonic DC-FZ82 with 4K photo and video
Panasonic DC-GH5 system camera
Fujifilm X-T2 Graphite Silver Edition
Fujifilm X-Pro2 Graphite Edition
Canon Powershot G9 X Mark II sample photos
Fujifilm FinePix XP120 waterproof camera
Panasonic Lumix FZ82
  Accessories Android Apps Camcorders Digital cameras Mobile phones Smartphones Software Tablets   CES CeBIT Gadgets IFA Photokina PMA