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Dennis Hissink : December 30th 2003 - 02:49 CET

Lexar begins miniSD retail shipments in Japan


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LexarLexar Media, Inc., a leading manufacturer and marketer of high-performance digital media and accessories, today announced that the company has introduced the Lexar Media miniSD card, and retail shipments are beginning today in Japan. miniSD is an extension of the Secure Digital (SD) memory format designed to offer flash-based storage for devices with limited internal space for removable memory. To meet these demands, miniSD occupies approximately 60 percent less area in a host device than the standard Secure Digital card. miniSD is specifically designed for the mobile phone market, which is increasingly adding storage intensive applications to phones including digital cameras, digital video, MP3 players, PDA's, games and email.
"As an increasing number of mobile phones bring multimedia, image capture, and entertainment features to their users, expansion slots will become a standard inclusion to support growing storage needs," said Alex Slawsby, IDC analyst. "In 2003, camera phones outsold digital cameras and may soon emerge as a leading consumer of memory cards. The emergence of smartphones will simply add another market opportunity for expansion slot penetration and we expect these trends to drive flash memory sales for years to come."

"Lexar is committed to continuing to deliver a full line of digital media to our retail customers," said Eric Stang, Lexar Media's chairman, president and CEO. "With this introduction, Lexar remains on the forefront of meeting the demand for smaller format memory cards that are often used in mobile phones."

miniSD is electrically compatible with the existing SD standard and includes the same security features for content protection. The cards are 20mm wide x 21.5mm long x 1.4mm thick and Lexar's retail packaging will include a miniSD adaptor allowing miniSD cards to function in the broad base of existing Secure Digital compatible host devices. Currently, Lexar Media is shipping 32MB and 64MB capacities, with estimated retail prices of US$25 and US$43, respectively. Lexar plans to ship 128MB miniSD to Japan shortly after the initial introduction.




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