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Ilse Jurriën : February 26th 2006 - 20:15 CET

Leica joints FourThirds System


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OlympusLeica joints FourThirds System : Olympus Imaging Corp. (President: Masaharu Okubo) is pleased to announce the participation of Leica Camera AG of Germany in the FourThirds System standard for digital SLR cameras. Olympus has encouraged other manufacturers to participate in this open standard since it was first established, and will continue to promote its widespread acceptance in the future. The FourThirds System standard was established to facilitate the development of digital SLR camera systems that are designed and developed from the ground up to maximise the performance potential of digital imaging technology. The standard uses a 4/3” image sensor that makes it possible to realise the high image quality and high mobility that are
Leica joints FourThirds SystemOlympus Zuiko Digital lenses
In October 2003, Olympus introduced the E-1 digital SLR camera and various Zuiko Digital lenses and accessories in the Olympus E-System. It has since added E-300, E-500 and E-330 camera bodies to the system, and has expanded the Zuiko Digital lens line-up to include 15 lenses specifically designed and developed for digital photography. Sigma Corporation began introducing Four Thirds System lenses in October 2004, and currently offers three lenses, with more scheduled for release in the future. In addition, Panasonic is developing a camera body and lenses based on the FourThirds System standard, and is planning to introduce these products this year.

FourThirds System - Standard for digital SLR cameras
The participation of Leica Camera AG will accelerate the proliferation of FourThirds System products and allow a wider range of customers to enjoy the unique FourThirds System advantage of using camera bodies and lenses produced by different manufacturers. In addition, Leica Camera AG’s outstanding brand value, unique tradition, and cutting-edge optical expertise are expected to add powerful momentum to widespread acceptance of the FourThirds System in the future. As one of the original proponents of the FourThirds System standard, Olympus will continue to promote its widespread acceptance and to encourage other manufacturers to participate in this important new open standard for the digital age.

About Olympus
Olympus is a vision realiser: we consistently focus our development capabilities, manufacturing technologies and sales skills on enabling you to realise your dreams for the future. Olympus is customer oriented: we strive to understand and fulfil your current and future needs and to exceed your expectations. We achieve this through our efficient management, motivated employees who receive training on a regular basis, and continuous improvement of our processes. Olympus is innovative and original: our original thinking has already resulted in many firsts. It was Olympus that gave the world its first commercially viable gastroscope. We also led the way in producing lightweight compact cameras. We are delighted to share our sense of discovery with you.





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