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Ilse Jurriƫn : February 25th 2006 - 04:00 CET
Two-chip H.264-enabled camera reference design

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NucoretechTwo-chip digital camera reference design : Qpixel Technology, an innovator in H.264 digital video compression audio and video encoder/decoder solutions, and NuCORE Technology, a developer of digital image processors for video and still cameras, have co-developed a low-power H.264-enabled two-chip digital camera reference design that allows capture, encoding and playback in a comprehensive, highly integrated solution for digital still and digital video cameras. It incorporates the industry's first low-power, H.264 standard definition Main Profile encode and decode ASSP (Application-Specific Standard Product) solution from Qpixel. The two companies are demonstrating the reference Product Evaluation Kit (PEK) to customers at PMA.
Two-chip H.264-enabled camera reference designQpixel H.264 codec technology
The PEK combines NuCORE's CleanCapture SiP-1280 image processor tightly coupled with Qpixel's latest H.264 codec delivering a high-quality, low-power video compression capability. "NuCORE achieved great success with its previous reference design based on DVD compatible MPEG2 technology. H.264 technology enables us to increase the compactness and compression quality for the next generation of H.264 based designs," said Saul Altabet, senior director of marketing for NuCORE Technology. "NuCORE's CleanCapture image processing technology, recognized by the industry as having the highest quality and performance, together with Qpixel's video compression codec and algorithms, are a great match offering customers the ultimate H.264-based solution."

Product Evaluation Kit - Digital camera reference design
The PEK from NuCORE and Qpixel Technology saves OEM designers valuable design time by offering the first digital camera/camcorder reference design capable of H.264 capture, encoding and playback in a compact comprehensive design. The PEK offers specific performance enhancements for small profile products including solid state memory DVD camcorders and digital still cameras that can record in H.264, or what Altabet refers to as the "flashcorder" market.

Two-chip solution H.264-enabled digital camera reference design
"Qpixel is demonstrating its highly responsive system solution capabilities by co-developing with NuCORE this two-chip solution H.264-enabled digital camera reference design, in a very quick turnaround cycle," said Wen Hsu, president and CEO of Qpixel Technology. "We are previewing this Proof-of-Concept to our customers as the first in a line of products coming from Qpixel Technology in the near future."

About NuCORE Technology
NuCORE Technology develops leading-edge analog and digital image processing chips for video and still cameras. NuCORE's products offer the industry's highest-quality image capture and enhanced camera performance with reduced power consumption. By providing a complete development platform, including software and development boards, NuCORE helps camera makers speed new products to market.

About Qpixel Technology
Based in Cupertino, Calif., Qpixel Technology is a fabless semiconductor company that develops and markets low power consumption, low latency, high quality H.264-based audio and video encoder/decoder solutions for the digital consumer electronics and digital video communication industries. Qpixel Technology's patent-pending video compression algorithms enable a highly optimized implementation of H.264 technology for subjective video quality enhancement and computational complexity reduction. Qpixel Technology achieves significant high-quality and cost advantage and is well-positioned for such next-generation products as digital camcorders, digital still cameras, video phones, IPTV and DVRs.





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