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Canon sponsor of London Fashion Week
Ilse Jurriën : February 25th 2006 - 17:55 CET
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CanonCanon sponsor of London Fashion Week : Canon, leader in photographic and imaging technology, today celebrated its role as principal sponsor of London Fashion Week with the launch of an exclusive fashion collection created using Canon’s world-class imaging technology. Pioneering British designer, Robert Cary-Williams, employed his trademark experimental design skills to create bespoke couture garments - titled ‘Canon LoveFashion Collection’ - using Canon technology at each step of his creative process, from image capture through to the printing of materials. The stunning collection was previewed today at the official London Fashion Week photocall where top model Lily Cole took to the catwalk in one of his creations.
Canon sponsor of London Fashion WeekCanon - London Fashion Week
Lily will also model the collection at Robert’s show tomorrow at The Cumberland Hotel (4.30pm) and it will be on display, along with an interactive pictorial expose on the making of the collection, at the Canon exhibition area at London Fashion Week. Canon has previously supported a number of fashion-related events, including ‘On the Other Side of the Lens’, a photographic project that featured fashion industry luminaries such as Tommy Hilfiger, Helena Christensen, Jimmy Choo, Patrick Cox and Stella McCartney, and the ‘Fashion Rocks’ extravaganza in aid of the Prince’s Trust, which was aired on Channel 4 in the UK in 2003. This latest partnership signals Canon’s commitment the fashion industry and reinforces Canon’s wider sponsorship strategy to support events that are associated with fostering creativity.

Canon - World of Fashion
The power of the image is at the heart of the world of fashion, and Canon’s leading imaging technology is used to deliver outstanding results throughout the industry, from image capture through to colour matching and professional quality printing. A brand that is well known for its stylish, innovative cameras that appeal to consumers and professionals alike, eighty per cent of fashion photographers rely on cameras from Canon’s award-winning portfolio that includes the EOS, the PowerShot and the IXUS models to help capture striking images, on and off the catwalk.

Canon sponsor of London Fashion Week
James Leipnik, Chief of Communication and Corporate Relations for Canon Europe added: “Fashion is a perfect fit for the Canon brand. Our product range - from SLR cameras to multi-format printers - is used across the industry at all levels. Furthermore, concepts such as image, design and innovation, which are so fundamental to the fashion world, also lie at the heart of Canon’s global business. We hope that this collaboration will enable Canon to demonstrate once again that its imaging technology helps to unlock creative potential in everyone, regardless of whether they are a professional or an amateur enthusiast.”

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