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Ilse Jurriën : February 25th 2006 - 18:00 CET

Canon Love Fashion collection

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CanonCanon Love Fashion collection : Robert Cary-Williams, whose avant-garde collections have been modelled by the likes of Naomi Campbell and Kate Moss, employed his trademark experimental design skills to create bespoke couture garments using Canon technology at every step of his creative process, from image capture through to the printing of materials. Canon Love Fashion Collection - which was modelled by one of the hottest faces on the European fashion scene, Lily Cole, when it debuted at London Fashion Week this week - is being showcased in the Canon exhibition areas at the Fashion Weeks, along with an interactive pictorial expose on the making of the collection.
Canon Love Fashion collectionRobert Cary WIlliams
Canon’s core ideals of creativity, imaging expertise and empowerment formed the backbone of Robert’s brief and he drew inspiration from his own love of technology and the use of new and unusual materials to create his spectacular designs. “This was a dream project for me. That it gave me the chance to do something truly pioneering appealed to me instantly and I found the whole experience challenging, but hugely inspirational. Working in totally new and different ways with the Canon equipment was really exciting and allowed me to experiment even more than usual."

Canon Love Fashion collection - Camera and Printing equipment
The Canon equipment Robert used to capture the images for the Collection was an
EOS 1Ds Mark II, a Powershot A610 and an IXUS i zoom camera. The printing was done using a Pixma MP450, Selphy CP710, and two Large Format Printers (the Canon imagePROGRAF W6400 & Canon imagePROGRAF W8400) to print on a variety of materials including matt coated paper, water resistant high glossy paper and polyester fabric.

Love Fashion collection - Robert Cary-Williams favourite images
Robert Cary-Williams took to the streets of East London, the very heart of London’s cutting-edge art and fashion scene, to find his inspiration and content for the images. Of the hundreds of images that were taken in the parks, pubs, clubs, cafes and backstreets of Hackney, back at his studio Robert chose around thirty of his favourite images to print onto paper and fabric, which was then cut, torn, folded, shaped and styled to become part of the final collection of six garments:
• A tree in hackney became the simple, evocative inspiration for the dress modelled by Lily Cole at the official launch of London Fashion Week. The black and white image was printed onto the matt coated paper which was then wetted down and moulded to create a papier-mache effect
• Detail shots of lace curtains from one of the oldest pubs in London were printed onto the polyester fabric to become an A-line pleated skirt with zip detail. A matching jacket with ribbon detail was then crafted from the same material
• Dancers performing in an East-end club were the inspiration for a unique boldly-coloured kimono. The red light effect provided the colourful feel for the garment
• Matt photographs of the neon street signs from the same East-end club became the central back panel for two stunning silver jackets
• Distressed pink wallpaper and chains formed the backdrop for a conceptually based skirt which contrasts flowing coloured fabric with glossy photographic images
• Graffiti from the back streets of Hackney was transformed into an edgy abstract print dress with camouflage effect

Canon Fashion collection - Great Canon digital cameras
The finished collection, borne of Robert Cary Williams skill and creativity, aided and inspired by the Canon equipment he used, was judged so visually arresting he decided to showcase it as part of his own catwalk show during London Fashion Week. Robert continued: “I found the cameras really easy and great fun to use and the photos themselves then strongly influenced the style, feel and mood of the final pieces. The beauty of using digital cameras is that I could take literally hundreds of images which gave me more choice and more chance to experiment. This meant I could really go for it - no holds barred - and push myself beyond my comfort zone.

Canon LoveFashion collection - Bringing the images alive
“The greatest challenge wasn’t capturing the images or finding inspiration for the designs - that part was easy - it was working with the fabric and the paper to give it shape, bring it to life; basically to transform it from art into ‘fashion’. What really excites me about this collection is to think about and experiment with what can be done in the future; how we can take this process and use new and different materials to create totally new fabrics and designs. With a little imagination, the possibilities are endless.”

Canon Love Fashion collection - Great digital cameras
James Leipnik, Chief of Communication and Corporate Relations for Canon Europe added: “The LoveFashion Collection is the perfect demonstration of what we at Canon strive to do and that’s create imaging technology to help inspire and empower creativity in everyone, regardless of whether they are a professional or an amateur enthusiast; artist or novice. Fashion is a perfect fit for the Canon brand and we are firmly establishing ourselves as a valued partner and supporter of the fashion industry through projects like this and our sponsorship of the London, Milan and Paris Fashion Weeks.”

   Canon sponsor of London Fashion Week
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