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HP Photosmart Express station
Ilse Jurriën : February 25th 2006 - 15:10 CET
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HPHP Photosmart Express station : HP today marked its entrance into the retail photo-printing market with the introduction of a self-service photo kiosk that will be rolled out in top-tier retail chains nationwide. The HP Photosmart Express station is the most advanced standalone, self-service photo kiosk dedicated to producing 4 x 6-inch prints quickly - in as fast as five seconds. The HP Photosmart Express station, announced in anticipation of the Photo Marketing Association (PMA) show to be held in Orlando, open the doors to a significantly more profitable photofinishing business for retailers while offering their customers improved flexibility and speed in printing photos.
HP Photosmart Express stationHP photo printing market
“We’re leveraging our photo-printing leadership in the home to drive down the cost for retailers and to bring consumers more choice than they’ve ever had in stores,” said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. “The breadth and innovation required here is what HP does best.” Targeting the $35 billion-plus retail photo-printing market, HP will work with retail partners to roll out thousands of HP photo solutions in a wide variety of locations, such as mass merchan-disers, club stores, supermarkets, drug stores, photo specialty stores, electronics stores, office product stores and less traditional photo service locations.

HP Photosmart Express station
HP’s retail photo solutions offer consumers the best way to get high-quality prints and creative projects from their digital cameras at retail locations where they already shop. Marking the next milestone in HP’s $1.4 billion investment in its “scalable printing technology,” the HP Photosmart Express station features the premier inkjet photo-printing system in the industry and delivers 4 x 6-inch photos in as fast as five seconds. Consumers simply select, print and pay in a few easy steps. According to permanence testing, these prints will resist fading for well over 50 years - two to 10 times as long as typical dye-sublimation-based retail systems.
The HP Photosmart Express station works seamlessly with HP’s Snapfish so consumers can upload their photos at home, place an order online and, at their convenience, use the HP retail photo solution for fast and easy processing.

HP Photosmart Express station - Profitable photo system
Compared with competing photo systems currently on the market, HP estimates that the HP Photosmart Express station is up to 40 percent more profitable per square foot, has up to 10 times the supplies capacity and is up to six times more space efficient. Additionally, the HP Photosmart Express station is a completely networked, offering 24x7 monitoring and troubleshooting to ensure high uptime. Retailers can easily handle software upgrades, maintain the kiosk’s operability, access performance reports and tailor store promotions - all remote.

HP Photosmart Express station - Photo Stores
Albertsons, Longs Drugs Stores, Bashas’ Supermarkets and specialty photo stores Dan’s Camera City in Allentown, Pa., and Rush Hour Photo and Wireless in Corvallis, Ore., will be among the first to feature the photo-printing solutions at select stores.

About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business computing, imaging & printing. For the four fiscal quarters ended Jan. 31, 2006, HP revenue totaled $87.9 billion.

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