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Canon PowerShot SD700 IS
Dennis Hissink : February 21th 2006 - 13:28 CET
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CanonCanon PowerShot SD700 IS : Canon releases the Canon PowerShot SD700 IS. Redefining the boundaries of compact camera design, the new flagship of the PowerShot SD range fits a 4x optical zoom lens and Canon's optical Image Stabilizer (IS) technology into an incredibly slender body. Exquisitely styled with a unique 'Curvature and Stream' design, the camera incorporates a host of cutting-edge features and shooting options to satisfy the most demanding of photographers, including: ISO 800 and optical IS for flash-free indoor shooting, Canon's DIGIC II image processor, iSAPS and 9-point AiAF, Wide viewing angle 2.5 inch LCD screen, 16 shooting modes, My Colors photo effects, Widescreen (16:9) stills recording and 30fps VGA movies.
Canon PowerShot SD700 ISCanon SD 700 IS - Optical zoom
The 4x optical zoom lens incorporates an Ultra-High Refractive Index Aspherical (UA) lens to achieve a focal length range of 35-140mm (35mm equivalent) while allowing the camera to maintain a slender profile. The Canon SD 700 iS retains a real-image optical viewfinder despite its compact size, enabling users to frame without the LCD and further extend the camera's impressive 240-shot battery capacity. The Canon PowerShot SD700 IS camera will be available in April for an estimated selling price of $499.99.

Canon PowerShot SD700 IS camera - Image stabilizer
Smaller, lighter camera bodies are more susceptible to camera shake from handheld shots, especially in low light situations. The Canon PowerShot SD700 IS employs the same optical Image Stabilizer (IS) technology used in Canon's professional EF lenses to reduce the image blur caused by camera shake. IS allows for sharper flash-free shooting by enabling photographers to shoot at shutter speeds up to 3 stops slower. It also allows for steadier macro shooting when using the camera's 2cm Macro mode. To incorporate this technology into such a compact space, a new IS processor chip was developed by Canon's engineering team. The new chip accurately controls the movement of lens elements, delivers fast, precise shake correction, processing up to 4000 signals per second – and contributes to lower power consumption.

Canon PowerShot SD700 - Optical viewfinder and ISO
The 4x optical zoom lens incorporates an Ultra-High Refractive Index Aspherical (UA) lens to achieve a focal length range of 35-140mm (35mm equivalent) while allowing the camera to maintain a slender profile. The camera retains a real-image optical viewfinder despite its compact size, enabling users to frame without the LCD and further extend the camera's impressive 240-shot battery capacity. The Canon PowerShot SD700 IS incorporates ISO 800 to facilitate flash-free shooting indoors, ideal in low-light environments where the use of flash is not desirable or appropriate, such as churches and concerts. A new High ISO Auto setting automatically sets exposure using the higher range of ISO sensitivities, prioritising faster shutter speeds to avoid blur from camera shake or moving subjects.

Canon SD700 compact camera - Design
In keeping with its status as a new class of PowerShot, the Canon PowerShot SD700 IS has a resolutely unique appearance that sets it apart from its predecessors. In an evolution of the Perpetual Curve design found on the PowerShot SD550, the camera's elegant contours are accentuated by a striking tri-coloured design, 'ice metal' silver and 'moonlight' silver in satin and glossy finishes, complemented by an ebony black gloss surrounding the LCD screen. Designer Kosei Takahashi has dubbed his concept 'Curvature and Stream', a reference to the elliptic curves of each coloured segment and the bold, flowing lines that appear where segments meet.

PowerShot SD700 IS - LCD display and Movie
The large 2.5 inch LCD screen gracing the back of the Canon SD700 IS camera features a wide viewing angle for easy sharing of images. A selectable Grid Line Display helps with image composition, while Night Display aids screen visibility after dark. The camera's mode dial is embedded into the body of the camera, leaving thumb space clear for an easier grip. The camera's powerful movie features enable recording of 30fps VGA movie clips of up to 1GB. A 60fps QVGA mode is ideal for recording fast action sequences and analysing them in slow motion, while the handy Compact mode records up to 3 minutes of footage in low resolution for easy sharing via email.

Canon PowerShot SD 700 IS - My Colors and Wide Screen
Canon's My Colors photo effects can now be applied to images both before and after shooting, offering users more opportunities to customise their creations without having to connect to a PC. The Canon PowerShot SD700 IS offers 16 shooting modes including Manual mode. Preset scene modes assist with tricky lighting conditions, including an Underwater mode for shooting underwater with the optional Waterproof Case. Color Accent and Color Swap modes enable dramatic colour effects to be applied to both images and movies. A new Widescreen recording mode (2816 x 1584 recording pixels) allows for still image capturing in 16:9 format, perfect for viewing images on widescreen television or printing wide photos with a Selphy CP series Compact Photo Printer.

Canon PowerShot SD700 IS compact camera - PictBridge and Menu
A new Print menu simplifies printing of multiple images. Full PictBridge support means users can print directly to any PictBridge compatible printer without the need for a PC. The camera's ID photo and movie stills features are also available when connected to a Selphy CP Compact Photo Printer. A Print/Share button allows one-touch printing and easy uploads to Windows or Mac systems. The camera's menu system now features support for Arabic, bringing the total number of supported languages to 23.

Canon PowerShot SD700 IS digital camera accessories
An optional Waterproof Case (WP-DC5) allows users to bring the camera to a depth of up to 40 metres for compelling underwater shots. The Canon SD700 IS camera is compatible with MMC/SD cards, and comes supplied with a 16MB Canon memory card. Specially designed Weights (WW-DC1) are available to control camera buoyancy. Other accessories include:

- Canon HF-DC1 high power flash
- Canon DCC-70 soft leather case
- Canon PowerShot metal and leather neck straps
- Canon ACK-DC30 compact AC power adapter

Canon SD700 IS - DIGIC II processor
Canon's purpose-built DIGIC II (DIGital Imaging Core) image processor links all primary camera functions for maximum efficiency. High-speed processing results in outstanding responsiveness, rapid auto focus and extended continuous shooting ability. Advanced image processing algorithms deliver superb image detail and colour reproduction with accurate white balance and minimal noise. DIGIC II operates efficiently to extend battery life, for longer shooting on a single charge.

Canon PowerShot SD700 IS - iSAPS and Auto Focus
iSAPS (Intelligent Scene Analysis based on Photographic Space) automatically optimises key camera settings before every shot. Each scene is analysed and cross-referenced against Photographic Space – a vast in-camera library of photographic data. This enables the camera to make optimal adjustments to auto exposure, auto focus and auto white balance before image capture occurs. Canon's 9-point AiAF (Artificial Intelligence Auto Focus) automatically scans and selects subjects from a set of nine focusing areas across the scene. This ensures accurately focused images even when subjects are not in the centre of the frame.

Canon SD 700 IS - Optical image stabilizer
Canon's optical Image Stabilizer (IS) technology uses special vibration sensors to detect and correct slight camera shakes that can cause image blur. It allows photographers to shoot at shutter speeds up to 3 stops slower with no perceptible increase in image blur. IS is extremely helpful in low light situations, at full zoom and when shooting macro photography.

Canon PowerShot SD700 IS - UA lens
Canon's UA lens was the world's first ultra-high refractive index glass moulded aspherical lens. Made from glass with a higher refractive index than other aspherical lenses, it allows for an exceptionally slim and compact lens unit. The glass moulded aspherical shape delivers remarkable image quality and avoids the image aberrations that can occur with spherical lens designs.

About Canon USA, Inc.
Canon USA delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America and is rated #35 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. is a top patent holder of technology, ranking second overall in the U.S. in 2005, with global revenues of $31.8 billion.

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