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Ilse Jurriën : February 21th 2006 - 13:24 CET

Canon Powershot A540


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CanonCanon Powershot A540 : Canon introduced four new A-Serie digital cameras today, among them was the 6 megapixel PowerShot A540 camera. The Canon PowerShot A540 adds an array of advanced, enhanced, yet easy-to-use features into a compact and eminently affordable package. The new Canon A540 camera model expands upon Canon’s success as A-series models have captured the number one digital camera position for three years consecutively. Among the featured enhancements on the PowerShot A540 digital cameras is a newly designed six-megapixel image sensor that together with Canon’s proprietary DIGIC II image processor helps to dramatically reduce “noise” for better image quality and achieves ISO equivalent speed ratings ranging from 80 to 800.
Canon Powershot A540Canon A540 camera - LCD display
This increased sensitivity allows the use of faster shutter speeds, thereby reducing the effects of camera shake and subject blur during hand-held photography in low light. The Canon Powershot A540 can brilliantly capture fleeting images in the blink of an eye. What’s more, a quick review of the shot on this cameras’ big and bright LCD monitor reveals whether that image comprises the perfect moment captured forever or whether it should be condemned to death by deletion (in time to take another photo worth keeping).

Canon Powershot A540 - Endured images
From close-ups capturing the unabashed joy of a baby’s face, all wide-eyed innocence, chubby cheeks and gummy grin; or powerful panoramas, vast vistas and once-in-a-lifetime looks at nature’s wonders, to the family functions and memorable milestones that punctuate life’s journey, this new pocket- or purse-sized PowerShot digital camera easily creates enduring images that depict and define special moments in time.

Canon A540 digital camera - Great image quality
“While ‘the one that got away’ has always made for good fish stories worthy of perhaps a thousand words or more, the perfect picture is the one that is captured for all to see and not the one almost captured if only… The new PowerShot A540 digital camera reaffirms Canon’s commitment to creating affordable, simple-to-use digital cameras that produce extraordinary quality images for the everyday picture-taker, the special occasion-shooter and the newcomer alike,” stated Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group at Canon USA, Inc. “Indeed, it is that very commitment to affordable imaging excellence that has made our A-series PowerShot digital cameras America’s number one choice for the past three years and it is a tradition we intend to continue for many years to come.”

Canon DIGIC II Image Processing Technology
True to the PowerShot tradition, the Canon Powershot A540 has many of the latest advances in Canon technology including the proprietary DIGIC II imaging processor. The processor enhances picture definition, vibrancy, and quality, while helping increase the speed of the cameras’ startup, autofocus, shutter response, playback, and image processing speed while reducing power consumption by 35 percent compared to the original DIGIC chip. Consumers benefit from accelerated image transfer speed (when used with a USB 2.0 compatible computer, printer, or other peripheral), thanks to the inclusion of a Hi-Speed USB 2.0 port. The USB 2.0 port is backwards compatible with computers featuring standard USB 1.1 connections.

Canon Powershot A540 digital camera - Lens
Except for its retractable 4x optical zoom lens with a focal length of 35-140mm (35mm equivalent); the PowerShot A540 digital camera is virtually identical to the PowerShot A700 model. Like the PowerShot A700 digital camera, the PowerShot A540 model features six-megapixel resolution and a 2.5-inch LCD screen. It also accepts Canon’s optional wide and tele converter lenses as well as a close-up lens and wireless flash. An optional waterproof housing system (with a depth rating of 40m/130 feet) is available expressly for the PowerShot A540 camera, making this model a natural for underwater photo enthusiasts, SCUBA divers and even snorkelers. The new Powershot A540 digital camera offer a new widescreen 16:9 ratio resolution setting that facilitates creating panoramic-style prints. Additionally, the Canon A540 supports 23 languages (now including Thai and Arabic). This new Canon camera has an improved direct printing function that permits greater flexibility in print settings, including a face brightener setting for backlit photos.

Canon Powershot A540 - ‘My Colors’ mode
Where previously, users could only enable ‘My Colors’ while shooting, the current iteration permits captured images to be retouched as well, without the need for special software applications or tools. Available My Color playback modes include Vivid Blue, Vivid Green, and Vivid Red; lighter and darker skin tones, as well as options for creating black & white, sepia, neutral and positive film effects. A color accent setting turns all colors but the one selected by the user to monochrome and the color swap mode enables users to alter specific colors in an image by sampling another color from the same image or any other image on the camera’s memory card. So, ‘My Colors’ provides PowerShot users with an incredible range of creative photo effects that can be accessed directly in the camera with no need for post-processing in a computer.

Canon A540 - Direct Printing with Canon Selphy printers
Like all PowerShot digital cameras, the newest addition to the A-series, the A540 works seamlessly with Canon’s petite Selphy Compact Photo Printers - an essential PowerShot accessory. Consumers simply connect their PowerShot A540 digital camera to a Selphy printer - such as the Selphy CP510 and CP710 models. Press the lighted Print/Share button, and within seconds, images emerge. Presto! It is that simple. Canon’s Selphy Compact Photo Printers are PictBridge compatible. They work with PictBridge enabled digital cameras and offer excellent image quality and ease-of-use, especially when paired with a Canon digital camera. At 28 cents-per-print, printing photos directly from a digital camera is both easy and affordable. Replacing 2005’s top-selling PowerShot A520 model1, the PowerShot A540 digital camera will be available in March for an estimated selling price of $299.99. Canon will debut it latest PowerShot A540 digital camera in its booth during the Photo Marketers Association (PMA) exhibit in Orlando.





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